Award-winning Case Study For Story Party Tour By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Story Party Tour”, or large enterprises, they have established a Facebook page for advertising and promotion. “Story Party Tour” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Story Party Tour” through the method of adspy!

Story Party Tour Facebook ad Introduction by ad spy method

“Story Party Tour” introduction:Think your dating life is bad? Think again. 60 countries. 300 shows. TICKETS:

“Story Party Tour” Facebook ads last run:2020-02-17 09:28:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Story Party Tour” ads data to help “Story Party Tour” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Story Party Tour”. In this report, we analyze in detail the best ad cases of “Story Party Tour”.

Story Party Tour Top3 Ads Case Study:

Advertisers Story Party Tour Story Party Tour Story Party Tour
Ad title Story Party Tour Story Party Iceland | True Dating Stories Story Party Innsbruck | True Dating Stories
Ad text Come laugh at true dating fails. One night only. This will sell out! My first boyfriend's english isn't the best. One day he puts his hand between my legs and says “I... Come laugh at dating fails. One night only. This will sell out!
Ad format Video Image Video
Categories other other other
Duration 1 days 3 days 1 days
Like 13 1 7

Story Party Tour Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Story Party Tour” top 3 ads are: Video,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Story Party Tour” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Story Party Tour” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Story Party Tour Story Party Iceland | True Dating Stories Story Party Innsbruck | True Dating Stories
Ad text  Come laugh at true dating fails. One night only. This will sell out!  My first boyfriend's english isn't the best. One day he puts his hand between my legs and says “I...  Come laugh at dating fails. One night only. This will sell out!
Ad type  other  other  other
Ad word count 68  123  63

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Story Party Tour”, the text type used is other to obtain the best ad performance. “Story Party Tour” can use this copy style more. On the other hand, “Story Party Tour” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Story Party Tour” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Story Party Tour” are:EVENT_RSVP,EVENT_RSVP,BUY_TICKETS.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “EVENT_RSVP” help “Story Party Tour” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Story Party Tour” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Story Party Tour” top 3 ads schedules are: 1 days,3 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Story Party Tour”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Story Party Tour” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Story Party Tour” ad case study report

If you want to check the best ad case study of other advertisers related to “Story Party Tour”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Story Party Tour”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.