Award-winning Case Study For Sterns Pools By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Sterns Pools”, or large enterprises, they have established a Facebook page for advertising and promotion. “Sterns Pools” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Sterns Pools” through the method of adspy!

Sterns Pools Facebook ad Introduction by ad spy method

“Sterns Pools” introduction:Sterns Pools has been manufacturing and supplying high-quality modular pools to Australian homes for more than four decades. As family-run company, our friendly team is focused on providing homeowners with the finest in modular pool designs.

“Sterns Pools” Facebook ads last run:2020-02-17 05:52:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Sterns Pools” ads data to help “Sterns Pools” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Sterns Pools”. In this report, we analyze in detail the best ad cases of “Sterns Pools”.

Sterns Pools Top3 Ads Case Study:

Advertisers Sterns Pools Sterns Pools Sterns Pools
Ad title Say No to High Pool Prices Say No to High Pool Prices Affordable, Quality Pools!
Ad text Why wait for your neighbour’s invite? Create your own Backyard Fun with one of our award winning ... Why wait for your neighbour’s invite? Create your own Backyard Fun with one of our award winning ... Bring Summer into your home this year with one of our award winning modular pools and make every ...
Ad format Image Image Image
Categories Product/Service Product/Service Product/Service
Duration 212 days 212 days 43 days
Like 2 2 26

Sterns Pools Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Sterns Pools” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Sterns Pools” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Sterns Pools” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Say No to High Pool Prices Say No to High Pool Prices Affordable, Quality Pools!
Ad text  Why wait for your neighbour’s invite? Create your own Backyard Fun with one of our award winning ...  Why wait for your neighbour’s invite? Create your own Backyard Fun with one of our award winning ...  Bring Summer into your home this year with one of our award winning modular pools and make every ...
Ad type  other  other  other
Ad word count 151  151  134

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Sterns Pools”, the text type used is other to obtain the best ad performance. “Sterns Pools” can use this copy style more. On the other hand, “Sterns Pools” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Sterns Pools” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Sterns Pools” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Sterns Pools” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Sterns Pools” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Sterns Pools” top 3 ads schedules are: 212 days,212 days, and 43 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Sterns Pools”‘s top 1 ad duration is 212 days. Every advertisement has a life cycle.
“Sterns Pools” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Sterns Pools” ad case study report

If you want to check the best ad case study of other advertisers related to “Sterns Pools”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Sterns Pools”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.