Award-winning Case Study For Steps to Greatness By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Steps to Greatness”, or large enterprises, they have established a Facebook page for advertising and promotion. “Steps to Greatness” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Steps to Greatness” through the method of adspy!

Steps to Greatness Facebook ad Introduction by ad spy method

“Steps to Greatness” introduction:STG are private training facilities, with sessions designed to create weight loss, toning, strength and general health, through metabolic training.

“Steps to Greatness” Facebook ads last run:2019-09-24 15:30:12

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Steps to Greatness” ads data to help “Steps to Greatness” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Steps to Greatness”. In this report, we analyze in detail the best ad cases of “Steps to Greatness”.

Steps to Greatness Top3 Ads Case Study:

Advertisers Steps to Greatness Steps to Greatness Steps to Greatness
Ad title Want Daily Greatness? Recipes To Greatness Want Daily Greatness?
Ad text  Energy, Confidence, Vitality, Health, Longevity These are some of the most sort after things w... >>> FREE Recipe Book <<< Want to learn how to boost your metabolism and love eating healthy? T...  Energy, Confidence, Vitality, Health, Longevity These are some of the most sort after things w...
Ad format Image Image Image
Categories Personal Trainer Personal Trainer Personal Trainer
Duration 1 days 1 days 1 days
Like 1 3 3

Steps to Greatness Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Steps to Greatness” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Steps to Greatness” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Steps to Greatness” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Want Daily Greatness? Recipes To Greatness Want Daily Greatness?
Ad text   Energy, Confidence, Vitality, Health, Longevity These are some of the most sort after things w...  >>> FREE Recipe Book <<< Want to learn how to boost your metabolism and love eating healthy? T...   Energy, Confidence, Vitality, Health, Longevity These are some of the most sort after things w...
Ad type  other  other  other
Ad word count 636  707  636

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Steps to Greatness”, the text type used is other to obtain the best ad performance. “Steps to Greatness” can use this copy style more. On the other hand, “Steps to Greatness” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Steps to Greatness” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Steps to Greatness” are:SUBSCRIBE,SUBSCRIBE,SUBSCRIBE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SUBSCRIBE” help “Steps to Greatness” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Steps to Greatness” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Steps to Greatness” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Steps to Greatness”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Steps to Greatness” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Steps to Greatness” ad case study report

If you want to check the best ad case study of other advertisers related to “Steps to Greatness”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Steps to Greatness”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.