Award-winning Case Study For Step Outside By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Step Outside”, or large enterprises, they have established a Facebook page for advertising and promotion. “Step Outside” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Step Outside” through the method of adspy!

Step Outside Facebook ad Introduction by ad spy method

“Step Outside” introduction:Step Outside is your guide to local fun in the great outdoors.

“Step Outside” Facebook ads last run:2020-02-17 07:24:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Step Outside” ads data to help “Step Outside” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Step Outside”. In this report, we analyze in detail the best ad cases of “Step Outside”.

Step Outside Top3 Ads Case Study:

Advertisers Step Outside Step Outside Step Outside
Ad title WATCH: When Fishing For Catfish Goes Wrong Man jogging in Colorado kills mountain lion in self-defense Watch: Crazy boat crash captured on GoPro
Ad text This man couldn't pedal away fast enough. #StepOutside A local wildlife manager said that “mountain lion attacks are not common in Colorado.” This video reminds us all just how precious life is!
Ad format Image Image Image
Categories Community Community Community
Duration 209 days 1 days 16 days
Like 24711 0 338

Step Outside Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Step Outside” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Step Outside” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Step Outside” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title WATCH: When Fishing For Catfish Goes Wrong Man jogging in Colorado kills mountain lion in self-defense Watch: Crazy boat crash captured on GoPro
Ad text  This man couldn't pedal away fast enough. #StepOutside  A local wildlife manager said that “mountain lion attacks are not common in Colorado.”  This video reminds us all just how precious life is!
Ad type  other  other  other
Ad word count 54  86  52

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Step Outside”, the text type used is other to obtain the best ad performance. “Step Outside” can use this copy style more. On the other hand, “Step Outside” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Step Outside” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Step Outside” are:WATCH_MORE,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “WATCH_MORE” help “Step Outside” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Step Outside” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Step Outside” top 3 ads schedules are: 209 days,1 days, and 16 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Step Outside”‘s top 1 ad duration is 209 days. Every advertisement has a life cycle.
“Step Outside” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Step Outside” ad case study report

If you want to check the best ad case study of other advertisers related to “Step Outside”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Step Outside”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.