Award-winning Case Study For Stena Line Polska By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Stena Line Polska”, or large enterprises, they have established a Facebook page for advertising and promotion. “Stena Line Polska” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Stena Line Polska” through the method of adspy!

Stena Line Polska Facebook ad Introduction by ad spy method

“Stena Line Polska” introduction:Witamy na oficjalnej stronie Stena Line na Facebooku dla rynku polskiego! Zapraszamy na rejsy do Szwecji! Nowoczesne i luksusowe promy, ponad 20 różnych wycieczek :) Bądź na bieżąco z naszymi promocjami, poznaj gorące aktualności i ciekawostki!

“Stena Line Polska” Facebook ads last run:2020-01-20 21:08:27

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Stena Line Polska” ads data to help “Stena Line Polska” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Stena Line Polska”. In this report, we analyze in detail the best ad cases of “Stena Line Polska”.

Stena Line Polska Top3 Ads Case Study:

Advertisers Stena Line Polska Stena Line Polska Stena Line Polska
Ad title Sprawdź program wyjazdu. Rowerowy Rajd AZS Dzień Otwarty Stena Line
Ad text Auto Potop 2019 - zabierz swój samochód przez morze, do Szwecji ⛴️ . Poznaj innych uczestników i ... Co powiecie na prawdziwy rowerowy rajd po Szwecji? ‍♂‍♀⛺ To bez wątpienia jeden z najlepszych moż... Dzień Otwarty Stena Line już 24 maja! Poznaj wielki statek Stena Spirit. ⛴ Zobacz kabiny, wszyst...
Ad format Image Image Image
Categories other Boat/Ferry Company Boat/Ferry Company
Duration 2 days 1 days 1 days
Like 21 49 102

Stena Line Polska Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Stena Line Polska” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Stena Line Polska” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Stena Line Polska” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Sprawdź program wyjazdu. Rowerowy Rajd AZS Dzień Otwarty Stena Line
Ad text  Auto Potop 2019 - zabierz swój samochód przez morze, do Szwecji ⛴️ . Poznaj innych uczestników i ...  Co powiecie na prawdziwy rowerowy rajd po Szwecji? ‍♂‍♀⛺ To bez wątpienia jeden z najlepszych moż...  Dzień Otwarty Stena Line już 24 maja! Poznaj wielki statek Stena Spirit. ⛴ Zobacz kabiny, wszyst...
Ad type  other  other  other
Ad word count 882  293  533

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Stena Line Polska”, the text type used is other to obtain the best ad performance. “Stena Line Polska” can use this copy style more. On the other hand, “Stena Line Polska” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Stena Line Polska” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Stena Line Polska” are:LEARN_MORE,BOOK_TRAVEL,EVENT_RSVP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Stena Line Polska” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Stena Line Polska” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Stena Line Polska” top 3 ads schedules are: 2 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Stena Line Polska”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Stena Line Polska” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Stena Line Polska” ad case study report

If you want to check the best ad case study of other advertisers related to “Stena Line Polska”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Stena Line Polska”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.