Award-winning Case Study For Staybridge Suites By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Staybridge Suites”, or large enterprises, they have established a Facebook page for advertising and promotion. “Staybridge Suites” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Staybridge Suites” through the method of adspy!

Staybridge Suites Facebook ad Introduction by ad spy method

“Staybridge Suites” introduction:An IHG Hotel. Staybridge Suites® is ideal for upscale business and leisure travelers who seek extended stays and want to enjoy the best of home. Book with us and become an @IHGRewardsClub member. Contact @IHGService for care concerns.

“Staybridge Suites” Facebook ads last run:2020-02-17 05:32:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Staybridge Suites” ads data to help “Staybridge Suites” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Staybridge Suites”. In this report, we analyze in detail the best ad cases of “Staybridge Suites”.

Staybridge Suites Top3 Ads Case Study:

Advertisers Staybridge Suites Staybridge Suites Staybridge Suites
Ad title Free Hot Breakfast Staybridge Suites Fully Equipped Kitchens
Ad text The best part of a free hot breakfast buffet every single day is that you can mix and match your ... Work out when you want. Do laundry when you want. It’s your schedule, so our gym and free laundry... Whether you’re here overnight or for a while, you get a full-sized fridge to stock how you see fi...
Ad format Video Carousel Video
Categories Travel Company Travel Company Travel Company
Duration 31 days 42 days 46 days
Like 0 0 6

Staybridge Suites Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Staybridge Suites” top 3 ads are: Video,Carousel, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Staybridge Suites” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Staybridge Suites” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Free Hot Breakfast Staybridge Suites Fully Equipped Kitchens
Ad text  The best part of a free hot breakfast buffet every single day is that you can mix and match your ...  Work out when you want. Do laundry when you want. It’s your schedule, so our gym and free laundry...  Whether you’re here overnight or for a while, you get a full-sized fridge to stock how you see fi...
Ad type  other  other  other
Ad word count 165  159  148

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Staybridge Suites”, the text type used is other to obtain the best ad performance. “Staybridge Suites” can use this copy style more. On the other hand, “Staybridge Suites” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Staybridge Suites” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Staybridge Suites” are:BOOK_TRAVEL,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Staybridge Suites” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Staybridge Suites” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Staybridge Suites” top 3 ads schedules are: 31 days,42 days, and 46 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Staybridge Suites”‘s top 1 ad duration is 31 days. Every advertisement has a life cycle.
“Staybridge Suites” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Staybridge Suites” ad case study report

If you want to check the best ad case study of other advertisers related to “Staybridge Suites”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Staybridge Suites”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.