Award-winning Case Study For Starlight Homes By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Starlight Homes”, or large enterprises, they have established a Facebook page for advertising and promotion. “Starlight Homes” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Starlight Homes” through the method of adspy!

Starlight Homes Facebook ad Introduction by ad spy method

“Starlight Homes” introduction:At Starlight Homes, we believe everyone deserves the chance to make their dreams of home ownership a reality…without breaking the bank.

“Starlight Homes” Facebook ads last run:2020-02-17 06:12:41

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Starlight Homes” ads data to help “Starlight Homes” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Starlight Homes”. In this report, we analyze in detail the best ad cases of “Starlight Homes”.

Starlight Homes Top3 Ads Case Study:

Advertisers Starlight Homes Starlight Homes Starlight Homes
Ad title Starlight Homes 帖子中的照片 Starlight Homes Austin Starlight Homes Austin
Ad text Close to downtown Austin, Presidential Heights offers the perfect combination of green space and ... Affordable, new homes in Austin. Prices starting at $804/Month*. Visit our website to view floor ... Affordable, new homes in Austin. Prices starting at $804/Month*. Visit our website to view floor ...
Ad format Image Carousel Image
Categories other other other
Duration 1 days 10 days 6 days
Like 129 24 10

Starlight Homes Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Starlight Homes” top 3 ads are: Image,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Starlight Homes” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Starlight Homes” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Starlight Homes 帖子中的照片 Starlight Homes Austin Starlight Homes Austin
Ad text  Close to downtown Austin, Presidential Heights offers the perfect combination of green space and ...  Affordable, new homes in Austin. Prices starting at $804/Month*. Visit our website to view floor ...  Affordable, new homes in Austin. Prices starting at $804/Month*. Visit our website to view floor ...
Ad type  other  other  other
Ad word count 269  196  196

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Starlight Homes”, the text type used is other to obtain the best ad performance. “Starlight Homes” can use this copy style more. On the other hand, “Starlight Homes” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Starlight Homes” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Starlight Homes” are:N/A,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Starlight Homes” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Starlight Homes” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Starlight Homes” top 3 ads schedules are: 1 days,10 days, and 6 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Starlight Homes”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Starlight Homes” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Starlight Homes” ad case study report

If you want to check the best ad case study of other advertisers related to “Starlight Homes”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Starlight Homes”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.