Award-winning Case Study For Starbucks Philippines By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Starbucks Philippines”, or large enterprises, they have established a Facebook page for advertising and promotion. “Starbucks Philippines” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Starbucks Philippines” through the method of adspy!

Starbucks Philippines Facebook ad Introduction by ad spy method

“Starbucks Philippines” introduction:Inspiring and nurturing the human spirit -- one person, one cup, and one neighborhood at a time.

“Starbucks Philippines” Facebook ads last run:2020-02-17 07:48:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Starbucks Philippines” ads data to help “Starbucks Philippines” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Starbucks Philippines”. In this report, we analyze in detail the best ad cases of “Starbucks Philippines”.

Starbucks Philippines Top3 Ads Case Study:

Advertisers Starbucks Philippines Starbucks Philippines Starbucks Philippines
Ad title Photos de la publication de Starbucks Philippines Starbucks Philippines Starbucks Philippines
Ad text Introducing our first Starbucks Reserve store in Baguio, bringing you the true marriage of coffee... Indulge in a cup of our newest Chocolate Black Tea Peach Blossom Cream Frappuccino® and savor the... The artistry, the craft and that warm Cebuano hospitality. We bring you the first Starbucks Rese...
Ad format Image Video Image
Categories other other other
Duration 1 days 4 days 1 days
Like 4430 3788 8183

Starbucks Philippines Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Starbucks Philippines” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Starbucks Philippines” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Starbucks Philippines” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Photos de la publication de Starbucks Philippines Starbucks Philippines Starbucks Philippines
Ad text  Introducing our first Starbucks Reserve store in Baguio, bringing you the true marriage of coffee...  Indulge in a cup of our newest Chocolate Black Tea Peach Blossom Cream Frappuccino® and savor the...  The artistry, the craft and that warm Cebuano hospitality. We bring you the first Starbucks Rese...
Ad type  other  other  other
Ad word count 248  157  127

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Starbucks Philippines”, the text type used is other to obtain the best ad performance. “Starbucks Philippines” can use this copy style more. On the other hand, “Starbucks Philippines” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Starbucks Philippines” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Starbucks Philippines” are:N/A,LIKE_PAGE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Starbucks Philippines” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Starbucks Philippines” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Starbucks Philippines” top 3 ads schedules are: 1 days,4 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Starbucks Philippines”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Starbucks Philippines” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Starbucks Philippines” ad case study report

If you want to check the best ad case study of other advertisers related to “Starbucks Philippines”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Starbucks Philippines”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.