Award-winning Case Study For Starbucks Hong Kong By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Starbucks Hong Kong”, or large enterprises, they have established a Facebook page for advertising and promotion. “Starbucks Hong Kong” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Starbucks Hong Kong” through the method of adspy!

Starbucks Hong Kong Facebook ad Introduction by ad spy method

“Starbucks Hong Kong” introduction:Visit us for more details @

“Starbucks Hong Kong” Facebook ads last run:2020-02-11 07:25:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Starbucks Hong Kong” ads data to help “Starbucks Hong Kong” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Starbucks Hong Kong”. In this report, we analyze in detail the best ad cases of “Starbucks Hong Kong”.

Starbucks Hong Kong Top3 Ads Case Study:

Advertisers Starbucks Hong Kong Starbucks Hong Kong Starbucks Hong Kong
Ad title 隨身投入綠色生活 呷一口夏日熱浪假期 Starbucks Hong Kong
Ad text 小小改變,讓綠色習慣慢慢萌芽! Big changes start with little steps! 即日起至9月11日期間,於指定便利店購買星巴克支裝飲品滿$50,即可獲贈 St... 是時候伴著好友與 #馥莓石榴凝珠星冰樂 和 #雙重芒果星冰樂 暢享繽紛夏日! It’s the perfect time to gather friends and hold a summer... #StarbucksColorDrink Our #EasterHunt is egg-xtra egg-citing this year! #ThePinkDrink #TheYellowD...
Ad format Image Image Video
Categories other Food & Beverage Company Food & Beverage Company
Duration 2 days 1 days 2 days
Like 469 247 0

Starbucks Hong Kong Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Starbucks Hong Kong” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Starbucks Hong Kong” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Starbucks Hong Kong” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 隨身投入綠色生活 呷一口夏日熱浪假期 Starbucks Hong Kong
Ad text  小小改變,讓綠色習慣慢慢萌芽! Big changes start with little steps! 即日起至9月11日期間,於指定便利店購買星巴克支裝飲品滿$50,即可獲贈 St...  是時候伴著好友與 #馥莓石榴凝珠星冰樂 和 #雙重芒果星冰樂 暢享繽紛夏日! It’s the perfect time to gather friends and hold a summer...  #StarbucksColorDrink Our #EasterHunt is egg-xtra egg-citing this year! #ThePinkDrink #TheYellowD...
Ad type  other  other  other
Ad word count 392  187  318

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Starbucks Hong Kong”, the text type used is other to obtain the best ad performance. “Starbucks Hong Kong” can use this copy style more. On the other hand, “Starbucks Hong Kong” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Starbucks Hong Kong” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Starbucks Hong Kong” are:LEARN_MORE,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Starbucks Hong Kong” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Starbucks Hong Kong” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Starbucks Hong Kong” top 3 ads schedules are: 2 days,1 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Starbucks Hong Kong”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Starbucks Hong Kong” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Starbucks Hong Kong” ad case study report

If you want to check the best ad case study of other advertisers related to “Starbucks Hong Kong”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Starbucks Hong Kong”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.