Award-winning Case Study For Star Wars By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Star Wars”, or large enterprises, they have established a Facebook page for advertising and promotion. “Star Wars” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Star Wars” through the method of adspy!

Star Wars Facebook ad Introduction by ad spy method

“Star Wars” introduction:Witaj na oficjalnym polskim profilu Star Wars.

“Star Wars” Facebook ads last run:2020-02-17 08:52:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Star Wars” ads data to help “Star Wars” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Star Wars”. In this report, we analyze in detail the best ad cases of “Star Wars”.

Star Wars Top3 Ads Case Study:

Advertisers Star Wars Star Wars Star Wars
Ad title Star Wars Star Wars Star Wars
Ad text Jeszcze trochę i WOLNE 🆓!!! Idealnie się składa, bo będzie, co robić :). Zbierajcie ekipę i szyk... To już dziś! Epickie zakończenie gwiezdnej sagi! Gwiezdne wojny: Skywalker Odrodzenie w kinach!  Bitwy na śnieżki w grudniu nie będzie, ale będą za to Gwiezdne wojny. Ajt? ☃️❄️☄️ Nowa część kult...
Ad format Carousel Video Video
Categories other other other
Duration 10 days 1 days 3 days
Like 174 6 52

Star Wars Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Star Wars” top 3 ads are: Carousel,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Star Wars” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Star Wars” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Star Wars Star Wars Star Wars
Ad text  Jeszcze trochę i WOLNE 🆓!!! Idealnie się składa, bo będzie, co robić :). Zbierajcie ekipę i szyk...  To już dziś! Epickie zakończenie gwiezdnej sagi! Gwiezdne wojny: Skywalker Odrodzenie w kinach!  Bitwy na śnieżki w grudniu nie będzie, ale będą za to Gwiezdne wojny. Ajt? ☃️❄️☄️ Nowa część kult...
Ad type  other  other  other
Ad word count 220  98  130

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Star Wars”, the text type used is other to obtain the best ad performance. “Star Wars” can use this copy style more. On the other hand, “Star Wars” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Star Wars” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Star Wars” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Star Wars” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Star Wars” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Star Wars” top 3 ads schedules are: 10 days,1 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Star Wars”‘s top 1 ad duration is 10 days. Every advertisement has a life cycle.
“Star Wars” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Star Wars” ad case study report

If you want to check the best ad case study of other advertisers related to “Star Wars”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Star Wars”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.