Award-winning Case Study For Star Chef By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Star Chef”, or large enterprises, they have established a Facebook page for advertising and promotion. “Star Chef” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Star Chef” through the method of adspy!

Star Chef Facebook ad Introduction by ad spy method

“Star Chef” introduction:Build your Restaurant to be the Ultimate Star Chef http://bit.ly/starchefsm

“Star Chef” Facebook ads last run:2020-02-24 12:02:24

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Star Chef” ads data to help “Star Chef” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Star Chef”. In this report, we analyze in detail the best ad cases of “Star Chef”.

Star Chef Top3 Ads Case Study:

 1st2nd3rd
Advertisers Star Chef Star Chef Star Chef
Ad title  See what has CHANGED!!  ‍‍‍
Ad text ‍ -> 🥕 ‍ -> ->  Hey Chef ! Are you out of goodies ?? See what's new in Star Chef! New way to collect goodies!!... ‍ -> 🥕 ⏰ ⏭ ‍‍ ->
CTA type INSTALL_MOBILE_APP PLAY_GAME INSTALL_MOBILE_APP
Ad format Video Video Video
Categories Games/Toys Games/Toys Games/Toys
Duration 18 days 43 days 43 days
Like 66 21 77

Star Chef Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Star Chef” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Star Chef” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Star Chef” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title See what has CHANGED!! ‍‍‍
Ad text  ‍ -> 🥕 ‍ -> ->  Hey Chef ! Are you out of goodies ?? See what's new in Star Chef! New way to collect goodies!!...  ‍ -> 🥕 ⏰ ⏭ ‍‍ ->
Ad type  other  other  other
Ad word count 21  141  20

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Star Chef”, the text type used is other to obtain the best ad performance. “Star Chef” can use this copy style more. On the other hand, “Star Chef” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Star Chef” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Star Chef” are:INSTALL_MOBILE_APP,PLAY_GAME,INSTALL_MOBILE_APP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “INSTALL_MOBILE_APP” help “Star Chef” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Star Chef” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Star Chef” top 3 ads schedules are: 18 days,43 days, and 43 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Star Chef”‘s top 1 ad duration is 18 days. Every advertisement has a life cycle.
“Star Chef” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Star Chef” ad case study report

If you want to check the best ad case study of other advertisers related to “Star Chef”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Star Chef”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.