Award-winning Case Study For Standard Chartered Singapore By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Standard Chartered Singapore”, or large enterprises, they have established a Facebook page for advertising and promotion. “Standard Chartered Singapore” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Standard Chartered Singapore” through the method of adspy!

Standard Chartered Singapore Facebook ad Introduction by ad spy method

“Standard Chartered Singapore” introduction:Welcome to our official page. We’re here Mon - Fri, 9am - 5pm. For urgent questions outside of these hours & public hols, please call 1800 747 7000.

“Standard Chartered Singapore” Facebook ads last run:2020-02-17 07:00:41

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Standard Chartered Singapore” ads data to help “Standard Chartered Singapore” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Standard Chartered Singapore”. In this report, we analyze in detail the best ad cases of “Standard Chartered Singapore”.

Standard Chartered Singapore Top3 Ads Case Study:

 1st2nd3rd
Advertisers Standard Chartered Singapore Standard Chartered Singapore Standard Chartered Singapore
Ad title Standard Chartered Singapore Standard Chartered Singapore Valid till 31 March 2020
Ad text Have a taste of The Good Life® at Marina Bay Sands with up to 20% savings at participating restau... Celebrate The Good Life® with travel deals from Agoda, Expedia and more when you make your bookin... Upgrade your skills to stay relevant in the new decade. On top of the competitive interest rate...
CTA type LEARN_MORE LEARN_MORE APPLY_NOW
Ad format Carousel Carousel Video
Categories other other other
Duration 43 days 1 days 1 days
Like 14 9 66

Standard Chartered Singapore Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Standard Chartered Singapore” top 3 ads are: Carousel,Carousel, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Standard Chartered Singapore” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Standard Chartered Singapore” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Standard Chartered Singapore Standard Chartered Singapore Valid till 31 March 2020
Ad text  Have a taste of The Good Life® at Marina Bay Sands with up to 20% savings at participating restau...  Celebrate The Good Life® with travel deals from Agoda, Expedia and more when you make your bookin...  Upgrade your skills to stay relevant in the new decade. On top of the competitive interest rate...
Ad type  other  other  other
Ad word count 169  143  344

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Standard Chartered Singapore”, the text type used is other to obtain the best ad performance. “Standard Chartered Singapore” can use this copy style more. On the other hand, “Standard Chartered Singapore” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Standard Chartered Singapore” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Standard Chartered Singapore” are:LEARN_MORE,LEARN_MORE,APPLY_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Standard Chartered Singapore” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Standard Chartered Singapore” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Standard Chartered Singapore” top 3 ads schedules are: 43 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Standard Chartered Singapore”‘s top 1 ad duration is 43 days. Every advertisement has a life cycle.
“Standard Chartered Singapore” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Standard Chartered Singapore” ad case study report

If you want to check the best ad case study of other advertisers related to “Standard Chartered Singapore”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Standard Chartered Singapore”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.