Standard Chartered Indonesia Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “Standard Chartered Indonesia” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “Standard Chartered Indonesia” ads and analyzes advertising data to help “Standard Chartered Indonesia” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “Standard Chartered Indonesia”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “Standard Chartered Indonesia”.

Standard Chartered Indonesia Facebook adspy

“Standard Chartered Indonesia” introduction:Standard Chartered di Indonesia merupakan bagian dari grup perbankan internasional dengan jaringan luas lebih dari 1700 cabang di dunia. www.sc.com/id

“Standard Chartered Indonesia” Facebook ads last run:2020-02-17 05:20:29

Top3 Advertising Case Study:

 1st2nd3rd
Advertisers Standard Chartered Indonesia Standard Chartered Indonesia Standard Chartered Indonesia
Ad title Standard Chartered Indonesia Pinjaman Hingga 300jt Pengajuan melalui online
Ad text Pinjaman bunga rendah dari 0,65% tanpa agunan. Plafon pinjaman hingga Rp300 juta. Proses cepat da... Pinjaman bunga rendah dari 0,65% tanpa agunan. Plafon pinjaman hingga Rp300 juta. Proses cepat da... Pinjaman bunga rendah dari 0,65% tanpa agunan. Plafon pinjaman hingga Rp300 juta. Proses cepat da...
CTA type LEARN_MORE APPLY_NOW APPLY_NOW
Ad format Image Video Image
Categories other other other
Duration 1 days 1 days 9 days
Like 65 46 78

Standard Chartered Indonesia facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “Standard Chartered Indonesia” top 3 ads are Image,Video, and Image.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

 1st2nd3rd
Ad titleStandard Chartered IndonesiaPinjaman Hingga 300jtPengajuan melalui online
Ad text Pinjaman bunga rendah dari 0,65% tanpa agunan. Plafon pinjaman hingga Rp300 juta. Proses cepat da... Pinjaman bunga rendah dari 0,65% tanpa agunan. Plafon pinjaman hingga Rp300 juta. Proses cepat da... Pinjaman bunga rendah dari 0,65% tanpa agunan. Plafon pinjaman hingga Rp300 juta. Proses cepat da...
Ad type other other other
Ad word count228 228 228

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “Standard Chartered Indonesia”, the text type used is other to obtain the best advertising results. “Standard Chartered Indonesia” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “Standard Chartered Indonesia” are:LEARN_MORE,APPLY_NOW,APPLY_NOW.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “LEARN_MORE” help “Standard Chartered Indonesia” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“Standard Chartered Indonesia” When Facebook ads are placed on Facebook, the ad schedules are 1 days,1 days, and 9 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “Standard Chartered Indonesia”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.