Award-winning Case Study For STA Travel By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “STA Travel”, or large enterprises, they have established a Facebook page for advertising and promotion. “STA Travel” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “STA Travel” through the method of adspy!

STA Travel Facebook ad Introduction by ad spy method

“STA Travel” introduction:STA Travel is the world's largest travel company for students, young people and the young at heart. Call us on 0800 474 400 or visit www.statravel.co.nz

“STA Travel” Facebook ads last run:2020-02-17 08:44:40

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “STA Travel” ads data to help “STA Travel” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “STA Travel”. In this report, we analyze in detail the best ad cases of “STA Travel”.

STA Travel Top3 Ads Case Study:

 1st2nd3rd
Advertisers STA Travel STA Travel STA Travel
Ad title HOT EUROPE OFFER FLEXIpay your flight for $49 2020 trips at up to 20% off!
Ad text Planning your 2020 Europe Adventure? Check out this awesome flight and tour package! Secure your dream trip with FLEXIpay for only $49 when you book a store appointment So, stop str... Contiki trips for 2020 on sale now! Up to 20% off select trips.
CTA type LEARN_MORE LEARN_MORE CONTACT_US
Ad format Image Image Image
Categories other other other
Duration 1 days 3 days 2 days
Like 21 384 46

STA Travel Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “STA Travel” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“STA Travel” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “STA Travel” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title HOT EUROPE OFFER FLEXIpay your flight for $49 2020 trips at up to 20% off!
Ad text  Planning your 2020 Europe Adventure? Check out this awesome flight and tour package!  Secure your dream trip with FLEXIpay for only $49 when you book a store appointment So, stop str...  Contiki trips for 2020 on sale now! Up to 20% off select trips.
Ad type  other  other  other
Ad word count 84  200  63

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “STA Travel”, the text type used is other to obtain the best ad performance. “STA Travel” can use this copy style more. On the other hand, “STA Travel” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “STA Travel” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “STA Travel” are:LEARN_MORE,LEARN_MORE,CONTACT_US.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “STA Travel” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “STA Travel” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “STA Travel” top 3 ads schedules are: 1 days,3 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “STA Travel”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“STA Travel” should put ads in the best time period, so that ads get the most value in a limited time.

Related “STA Travel” ad case study report

If you want to check the best ad case study of other advertisers related to “STA Travel”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “STA Travel”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.