Award-winning Case Study For St John Ambulance By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “St John Ambulance”, or large enterprises, they have established a Facebook page for advertising and promotion. “St John Ambulance” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “St John Ambulance” through the method of adspy!

St John Ambulance Facebook ad Introduction by ad spy method

“St John Ambulance” introduction:The charity that steps forwards in the moments that matter, to save lives and support communities. Our highly trained volunteers keep people safe at events nationwide.

“St John Ambulance” Facebook ads last run:2020-01-19 19:39:05

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “St John Ambulance” ads data to help “St John Ambulance” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “St John Ambulance”. In this report, we analyze in detail the best ad cases of “St John Ambulance”.

St John Ambulance Top3 Ads Case Study:

Advertisers St John Ambulance St John Ambulance St John Ambulance
Ad title Everyone wins Everyone wins St John Ambulance
Ad text £1 could win a huge £20,000 in the St John Ambulance Lottery. And what's more, help save lives an... £1 could win a huge £20,000 in the St John Ambulance Lottery. And what's more, help save lives an... 
Ad format Image Image Carousel
Categories other other Charity Organization
Duration 1 days 1 days 1 days
Like 438 366 7

St John Ambulance Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “St John Ambulance” top 3 ads are: Image,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“St John Ambulance” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “St John Ambulance” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Everyone wins Everyone wins St John Ambulance
Ad text  £1 could win a huge £20,000 in the St John Ambulance Lottery. And what's more, help save lives an...  £1 could win a huge £20,000 in the St John Ambulance Lottery. And what's more, help save lives an...  
Ad type  other  other  other
Ad word count 163  163  0

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “St John Ambulance”, the text type used is other to obtain the best ad performance. “St John Ambulance” can use this copy style more. On the other hand, “St John Ambulance” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “St John Ambulance” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “St John Ambulance” are:LEARN_MORE,SIGN_UP,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “St John Ambulance” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “St John Ambulance” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “St John Ambulance” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “St John Ambulance”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“St John Ambulance” should put ads in the best time period, so that ads get the most value in a limited time.

Related “St John Ambulance” ad case study report

If you want to check the best ad case study of other advertisers related to “St John Ambulance”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “St John Ambulance”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.