Award-winning Case Study For SriLankan Airlines By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “SriLankan Airlines”, or large enterprises, they have established a Facebook page for advertising and promotion. “SriLankan Airlines” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “SriLankan Airlines” through the method of adspy!

SriLankan Airlines Facebook ad Introduction by ad spy method

“SriLankan Airlines” introduction:The official Facebook page of SriLankan Airlines Contact Us: 00 9477777 1979

“SriLankan Airlines” Facebook ads last run:2020-02-21 07:14:22

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “SriLankan Airlines” ads data to help “SriLankan Airlines” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “SriLankan Airlines”. In this report, we analyze in detail the best ad cases of “SriLankan Airlines”.

SriLankan Airlines Top3 Ads Case Study:

Advertisers SriLankan Airlines SriLankan Airlines SriLankan Airlines
Ad title Say 'ayubowan' to a world of adventure SriLankan Airlines SriLankan Airlines
Ad text Say 'ayubowan' to a world of adventure; with a burst of flavour, culture & celebration! Experienc... Soar on the Wings of Love 25% off Business class & 20% off Economy class ! Book on - 13th & 14th ... Happy Pongal! Happy Flying! Click on the link below and change your profile picture Link: shor...
Ad format Video Image Image
Categories other other other
Duration 9 days 1 days 1 days
Like 194170 2435 1189

SriLankan Airlines Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “SriLankan Airlines” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“SriLankan Airlines” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “SriLankan Airlines” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Say 'ayubowan' to a world of adventure SriLankan Airlines SriLankan Airlines
Ad text  Say 'ayubowan' to a world of adventure; with a burst of flavour, culture & celebration! Experienc...  Soar on the Wings of Love 25% off Business class & 20% off Economy class ! Book on - 13th & 14th ...  Happy Pongal! Happy Flying! Click on the link below and change your profile picture Link: shor...
Ad type  other  other  other
Ad word count 227  134  110

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “SriLankan Airlines”, the text type used is other to obtain the best ad performance. “SriLankan Airlines” can use this copy style more. On the other hand, “SriLankan Airlines” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “SriLankan Airlines” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “SriLankan Airlines” are:N/A,BOOK_TRAVEL,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “SriLankan Airlines” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “SriLankan Airlines” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “SriLankan Airlines” top 3 ads schedules are: 9 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “SriLankan Airlines”‘s top 1 ad duration is 9 days. Every advertisement has a life cycle.
“SriLankan Airlines” should put ads in the best time period, so that ads get the most value in a limited time.

Related “SriLankan Airlines” ad case study report

If you want to check the best ad case study of other advertisers related to “SriLankan Airlines”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “SriLankan Airlines”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.