Award-winning Case Study For SRAM road By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “SRAM road”, or large enterprises, they have established a Facebook page for advertising and promotion. “SRAM road” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “SRAM road” through the method of adspy!

SRAM road Facebook ad Introduction by ad spy method

“SRAM road” introduction:SRAM is an acronym comprising the names of its founders, Scott, Ray, and Sam, (where Ray is the middle name of company head Stan Day).

“SRAM road” Facebook ads last run:2020-02-12 17:53:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “SRAM road” ads data to help “SRAM road” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “SRAM road”. In this report, we analyze in detail the best ad cases of “SRAM road”.

SRAM road Top3 Ads Case Study:

Advertisers SRAM road SRAM road SRAM road
Ad title SRAM Force eTap AXS SRAM Force eTap AXS SRAM Force eTap AXS
Ad text Introducing SRAM Force eTap AXS. Exploring new limits has never been easier. A more capable group for today’s riders. SRAM Force eTap AXS—Simply Beyond. Un gruppo più adatto alle esigenze dei ciclisti attuali.
Ad format Video Image Carousel
Categories Sports Team Sports Team Sports Team
Duration 25 days 1 days 19 days
Like 0 3 1

SRAM road Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “SRAM road” top 3 ads are: Video,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“SRAM road” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “SRAM road” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title SRAM Force eTap AXS SRAM Force eTap AXS SRAM Force eTap AXS
Ad text  Introducing SRAM Force eTap AXS. Exploring new limits has never been easier.  A more capable group for today’s riders. SRAM Force eTap AXS—Simply Beyond.  Un gruppo più adatto alle esigenze dei ciclisti attuali.
Ad type  other  other  other
Ad word count 76  75  56

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “SRAM road”, the text type used is other to obtain the best ad performance. “SRAM road” can use this copy style more. On the other hand, “SRAM road” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “SRAM road” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “SRAM road” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “SRAM road” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “SRAM road” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “SRAM road” top 3 ads schedules are: 25 days,1 days, and 19 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “SRAM road”‘s top 1 ad duration is 25 days. Every advertisement has a life cycle.
“SRAM road” should put ads in the best time period, so that ads get the most value in a limited time.

Related “SRAM road” ad case study report

If you want to check the best ad case study of other advertisers related to “SRAM road”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “SRAM road”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.