Award-winning Case Study For Square Capital By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Square Capital”, or large enterprises, they have established a Facebook page for advertising and promotion. “Square Capital” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Square Capital” through the method of adspy!

Square Capital Facebook ad Introduction by ad spy method

“Square Capital” introduction:Square Capital is India’s first unbiased loan advisor for best deals in loans and unmatched advisory services!

“Square Capital” Facebook ads last run:2020-02-21 07:14:22

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Square Capital” ads data to help “Square Capital” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Square Capital”. In this report, we analyze in detail the best ad cases of “Square Capital”.

Square Capital Top3 Ads Case Study:

Advertisers Square Capital Square Capital Square Capital
Ad title Quick and Easy Home Loan Quick and Easy Home Loan Avail Interest Subsidy Upto 4% | Home Loan @ 8.75%
Ad text Buying a Dream House Gets Easy! Now Get Home Loans Online , Free Consultation, Low Interest Rate... Buying a Dream House Gets Easy! Now Get Home Loans Online , Free Consultation, Low Interest Rate... Dreaming Home Big or Small? Don't Worry Because Now We Get Customized Home Loans For Every Buyer...
Ad format Image Image Image
Categories other Loan Service Loan Service
Duration 16 days 2 days 2 days
Like 2034 37 8

Square Capital Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Square Capital” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Square Capital” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Square Capital” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Quick and Easy Home Loan Quick and Easy Home Loan Avail Interest Subsidy Upto 4% | Home Loan @ 8.75%
Ad text  Buying a Dream House Gets Easy! Now Get Home Loans Online , Free Consultation, Low Interest Rate...  Buying a Dream House Gets Easy! Now Get Home Loans Online , Free Consultation, Low Interest Rate...  Dreaming Home Big or Small? Don't Worry Because Now We Get Customized Home Loans For Every Buyer...
Ad type  other  other  other
Ad word count 169  169  112

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Square Capital”, the text type used is other to obtain the best ad performance. “Square Capital” can use this copy style more. On the other hand, “Square Capital” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Square Capital” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Square Capital” are:APPLY_NOW,APPLY_NOW,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “APPLY_NOW” help “Square Capital” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Square Capital” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Square Capital” top 3 ads schedules are: 16 days,2 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Square Capital”‘s top 1 ad duration is 16 days. Every advertisement has a life cycle.
“Square Capital” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Square Capital” ad case study report

If you want to check the best ad case study of other advertisers related to “Square Capital”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Square Capital”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.