Award-winning Case Study For Spotted by Locals By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Spotted by Locals”, or large enterprises, they have established a Facebook page for advertising and promotion. “Spotted by Locals” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Spotted by Locals” through the method of adspy!

Spotted by Locals Facebook ad Introduction by ad spy method

“Spotted by Locals” introduction:Experience 70+ cities like a local with up-to-date blogs and apps

“Spotted by Locals” Facebook ads last run:2020-02-17 04:16:53

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Spotted by Locals” ads data to help “Spotted by Locals” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Spotted by Locals”. In this report, we analyze in detail the best ad cases of “Spotted by Locals”.

Spotted by Locals Top3 Ads Case Study:

Advertisers Spotted by Locals Spotted by Locals Spotted by Locals
Ad title Become a Sarajevo blogger! We're Looking for Passionate The Hague Locals! We're looking for Cairo loving locals! | Spotted by Locals blog
Ad text Are you a Sarajevo local? Write about your favorite spots and join our lovely community! We're expanding to The Hague soon and are looking for Spotters! Do you know #Cairo locals who might like to share their ❤️ for their city by blogging for us? Pl...
Ad format Image Image Image
Categories other Local & Travel Website Local & Travel Website
Duration 1 days 1 days 1 days
Like 5 9 5

Spotted by Locals Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Spotted by Locals” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Spotted by Locals” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Spotted by Locals” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Become a Sarajevo blogger! We're Looking for Passionate The Hague Locals! We're looking for Cairo loving locals! | Spotted by Locals blog
Ad text  Are you a Sarajevo local? Write about your favorite spots and join our lovely community!  We're expanding to The Hague soon and are looking for Spotters!  Do you know #Cairo locals who might like to share their ❤️ for their city by blogging for us? Pl...
Ad type  other  other  other
Ad word count 88  64  111

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Spotted by Locals”, the text type used is other to obtain the best ad performance. “Spotted by Locals” can use this copy style more. On the other hand, “Spotted by Locals” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Spotted by Locals” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Spotted by Locals” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Spotted by Locals” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Spotted by Locals” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Spotted by Locals” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Spotted by Locals”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Spotted by Locals” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Spotted by Locals” ad case study report

If you want to check the best ad case study of other advertisers related to “Spotted by Locals”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Spotted by Locals”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.