Award-winning Case Study For Spirit of Norfolk By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Spirit of Norfolk”, or large enterprises, they have established a Facebook page for advertising and promotion. “Spirit of Norfolk” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Spirit of Norfolk” through the method of adspy!

Spirit of Norfolk Facebook ad Introduction by ad spy method

“Spirit of Norfolk” introduction:Welcome to the official Spirit of Norfolk page. Enjoy daily posts, sharing the unforgettable experiences captured aboard our year round cruises.

“Spirit of Norfolk” Facebook ads last run:2020-02-17 05:12:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Spirit of Norfolk” ads data to help “Spirit of Norfolk” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Spirit of Norfolk”. In this report, we analyze in detail the best ad cases of “Spirit of Norfolk”.

Spirit of Norfolk Top3 Ads Case Study:

Advertisers Spirit of Norfolk Spirit of Norfolk Spirit of Norfolk
Ad title Celebrate Your Big Day with Spirit Cruises | Save 15% Mother's Day Dining Cruises Mother's Day Dining Cruises
Ad text Celebrate your day in the most epic way! 🥂 Gather your crew and head out to the water for a cel... Nothing says "Thank You" like taking Mom out for a scenic and special meal on the water.  Celebrate Mother's Day the FUN way with Spirit! Delicious buffet style menu Live DJ music and ...
Ad format Video Video Image
Categories Cruise Line Cruise Line Cruise Line
Duration 1 days 1 days 1 days
Like 6 0 43

Spirit of Norfolk Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Spirit of Norfolk” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Spirit of Norfolk” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Spirit of Norfolk” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Celebrate Your Big Day with Spirit Cruises | Save 15% Mother's Day Dining Cruises Mother's Day Dining Cruises
Ad text  Celebrate your day in the most epic way! 🥂 Gather your crew and head out to the water for a cel...  Nothing says "Thank You" like taking Mom out for a scenic and special meal on the water.  Celebrate Mother's Day the FUN way with Spirit! Delicious buffet style menu Live DJ music and ...
Ad type  other  other  other
Ad word count 209  89  146

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Spirit of Norfolk”, the text type used is other to obtain the best ad performance. “Spirit of Norfolk” can use this copy style more. On the other hand, “Spirit of Norfolk” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Spirit of Norfolk” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Spirit of Norfolk” are:BOOK_TRAVEL,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Spirit of Norfolk” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Spirit of Norfolk” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Spirit of Norfolk” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Spirit of Norfolk”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Spirit of Norfolk” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Spirit of Norfolk” ad case study report

If you want to check the best ad case study of other advertisers related to “Spirit of Norfolk”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Spirit of Norfolk”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.