Award-winning Case Study For Specsavers New Zealand By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Specsavers New Zealand”, or large enterprises, they have established a Facebook page for advertising and promotion. “Specsavers New Zealand” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Specsavers New Zealand” through the method of adspy!

Specsavers New Zealand Facebook ad Introduction by ad spy method

“Specsavers New Zealand” introduction:Specsavers is New Zealand’s #1 optometrist. With over 1000 pairs of glasses to choose from in every store, come in and celebrate your spec style with us!

“Specsavers New Zealand” Facebook ads last run:2020-02-17 05:08:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Specsavers New Zealand” ads data to help “Specsavers New Zealand” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Specsavers New Zealand”. In this report, we analyze in detail the best ad cases of “Specsavers New Zealand”.

Specsavers New Zealand Top3 Ads Case Study:

Advertisers Specsavers New Zealand Specsavers New Zealand Specsavers New Zealand
Ad title Our best test yet Get two pairs from $299 at Specsavers Two pairs for $169
Ad text Specsavers eye tests include an OCT advanced 3D eye scan in every store across the country, at no... DKNY now in an eyewear collection new to Specsavers Specs or shades? Get both for $169 including single vision lenses. T&C’s apply.
Ad format Image Image Image
Categories other other other
Duration 10 days 3 days 11 days
Like 190 78 299

Specsavers New Zealand Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Specsavers New Zealand” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Specsavers New Zealand” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Specsavers New Zealand” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Our best test yet Get two pairs from $299 at Specsavers Two pairs for $169
Ad text  Specsavers eye tests include an OCT advanced 3D eye scan in every store across the country, at no...  DKNY now in an eyewear collection new to Specsavers  Specs or shades? Get both for $169 including single vision lenses. T&C’s apply.
Ad type  other  other  other
Ad word count 111  51  79

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Specsavers New Zealand”, the text type used is other to obtain the best ad performance. “Specsavers New Zealand” can use this copy style more. On the other hand, “Specsavers New Zealand” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Specsavers New Zealand” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Specsavers New Zealand” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Specsavers New Zealand” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Specsavers New Zealand” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Specsavers New Zealand” top 3 ads schedules are: 10 days,3 days, and 11 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Specsavers New Zealand”‘s top 1 ad duration is 10 days. Every advertisement has a life cycle.
“Specsavers New Zealand” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Specsavers New Zealand” ad case study report

If you want to check the best ad case study of other advertisers related to “Specsavers New Zealand”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Specsavers New Zealand”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.