Award-winning Case Study For Specialised Structures By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Specialised Structures”, or large enterprises, they have established a Facebook page for advertising and promotion. “Specialised Structures” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Specialised Structures” through the method of adspy!

Specialised Structures Facebook ad Introduction by ad spy method

“Specialised Structures” introduction:Customised building solutions. From commercial buildings - industrial, warehousing, aircraft hangars, retail - to freestall cow barns, sheds & carports.

“Specialised Structures” Facebook ads last run:2020-02-17 09:00:38

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Specialised Structures” ads data to help “Specialised Structures” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Specialised Structures”. In this report, we analyze in detail the best ad cases of “Specialised Structures”.

Specialised Structures Top3 Ads Case Study:

Advertisers Specialised Structures Specialised Structures Specialised Structures
Ad title Specialised Structures Specialised Structures Building Estimate Request | Get a Building Estimate today
Ad text Specialised Structures Kitsets, we offer complete construction packs for our buildings. We can s... Every company is faced with unique challenges that constantly change in the modern world. Leasing... We have a proven record of successful construction of commercial buildings throughout New Zealand...
Ad format Carousel Carousel Image
Categories Company Company Company
Duration 1 days 13 days 1 days
Like 19 2 14

Specialised Structures Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Specialised Structures” top 3 ads are: Carousel,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Specialised Structures” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Specialised Structures” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Specialised Structures Specialised Structures Building Estimate Request | Get a Building Estimate today
Ad text  Specialised Structures Kitsets, we offer complete construction packs for our buildings. We can s...  Every company is faced with unique challenges that constantly change in the modern world. Leasing...  We have a proven record of successful construction of commercial buildings throughout New Zealand...
Ad type  other  other  other
Ad word count 236  533  471

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Specialised Structures”, the text type used is other to obtain the best ad performance. “Specialised Structures” can use this copy style more. On the other hand, “Specialised Structures” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Specialised Structures” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Specialised Structures” are:N/A,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Specialised Structures” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Specialised Structures” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Specialised Structures” top 3 ads schedules are: 1 days,13 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Specialised Structures”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Specialised Structures” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Specialised Structures” ad case study report

If you want to check the best ad case study of other advertisers related to “Specialised Structures”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Specialised Structures”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.