Award-winning Case Study For Spec-Savers SA By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Spec-Savers SA”, or large enterprises, they have established a Facebook page for advertising and promotion. “Spec-Savers SA” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Spec-Savers SA” through the method of adspy!

Spec-Savers SA Facebook ad Introduction by ad spy method

“Spec-Savers SA” introduction:Spec-Savers South Africa - For affordable eye care and a whole lot more!

“Spec-Savers SA” Facebook ads last run:2020-02-17 07:52:28

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Spec-Savers SA” ads data to help “Spec-Savers SA” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Spec-Savers SA”. In this report, we analyze in detail the best ad cases of “Spec-Savers SA”.

Spec-Savers SA Top3 Ads Case Study:

Advertisers Spec-Savers SA Spec-Savers SA Spec-Savers SA
Ad title We provide comprehensive eye tests and professional advice Earn DOUBLE Clicks ClubCard points Bespreek jou oogtoets vandag!
Ad text Get 20% OFF all frames & lenses at Spec-Savers, a preferred supplier in the Discovery Health netw... Clicks ClubCard members that transact at any Spec-Savers stores until 29 February 2020 will earn ... R1500 afslag op jou raam of lensbyvoegings. Aanbod onderhewig aan die koop van ‘n volledige oog...
Ad format Image Carousel Carousel
Categories other other other
Duration 2 days 1 days 3 days
Like 19 18 71

Spec-Savers SA Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Spec-Savers SA” top 3 ads are: Image,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Spec-Savers SA” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Spec-Savers SA” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title We provide comprehensive eye tests and professional advice Earn DOUBLE Clicks ClubCard points Bespreek jou oogtoets vandag!
Ad text  Get 20% OFF all frames & lenses at Spec-Savers, a preferred supplier in the Discovery Health netw...  Clicks ClubCard members that transact at any Spec-Savers stores until 29 February 2020 will earn ...  R1500 afslag op jou raam of lensbyvoegings. Aanbod onderhewig aan die koop van ‘n volledige oog...
Ad type  other  other  other
Ad word count 114  140  137

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Spec-Savers SA”, the text type used is other to obtain the best ad performance. “Spec-Savers SA” can use this copy style more. On the other hand, “Spec-Savers SA” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Spec-Savers SA” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Spec-Savers SA” are:LEARN_MORE,LEARN_MORE,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Spec-Savers SA” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Spec-Savers SA” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Spec-Savers SA” top 3 ads schedules are: 2 days,1 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Spec-Savers SA”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Spec-Savers SA” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Spec-Savers SA” ad case study report

If you want to check the best ad case study of other advertisers related to “Spec-Savers SA”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Spec-Savers SA”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.