Award-winning Case Study For Speak Out HK 港人講地 By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Speak Out HK 港人講地”, or large enterprises, they have established a Facebook page for advertising and promotion. “Speak Out HK 港人講地” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Speak Out HK 港人講地” through the method of adspy!

Speak Out HK 港人講地 Facebook ad Introduction by ad spy method

“Speak Out HK 港人講地” introduction:「港人講地」(Speakout HK)是註冊新聞機構,也是政府新聞處認可網媒。一直堅守「忠於事實、理性求真」的原則,報導及評論社會新聞熱話,希望促進各界人士據理發聲,以改善香港社會。

“Speak Out HK 港人講地” Facebook ads last run:2020-02-17 05:20:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Speak Out HK 港人講地” ads data to help “Speak Out HK 港人講地” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Speak Out HK 港人講地”. In this report, we analyze in detail the best ad cases of “Speak Out HK 港人講地”.

Speak Out HK 港人講地 Top3 Ads Case Study:

 1st2nd3rd
Advertisers Speak Out HK 港人講地 Speak Out HK 港人講地 Speak Out HK 港人講地
Ad title 【短片】【防控疫情】被質疑對南韓防疫措施與內地不同?袁國勇:上升速度及防控成效、南韓與內地情況爭天共地 林正財:防控用同一把尺、不考慮政治因素 【短片】【向害群之馬SAY NO!】孔聖堂中學副校貼「咒警」藏頭詩 穆家駿:違反教師專業操守、fb發文作錯誤榜樣、更易鼓吹學生仇警! 【短片】【焦點.真相】失德副校「藏頭詩」咒警染疫 教協護短稱非原創不知情
Ad text //袁國勇同林正財都解釋,今日南韓嘅情況猶如1月27日港府決定對湖北封關嘅情況,由於上升數字非常快,而且搵唔到傳播鏈,因此需要果斷對南韓採取措施!// 【短片】【防控疫情】被質疑對南韓防疫措施... //作為教師應該以身作則,絕對唔應該鼓吹任何仇警、辱警言論,希望孔聖堂中學可以盡快公布調查報告,嚴懲呢啲失德教師~// 【短片】【向害群之馬SAY NO!】孔聖堂中學副校貼「咒警」藏頭詩 穆家... //孔聖堂中學署理副校長何栢欣網上詛咒警員言論,引起各界猛烈批評,教協即刻撲出來幫佢辯解,大家信佢「無心之失」嗎?失德老師有咩資格留在教育界荼毒學生?// 【短片】【焦點.真相】失德副校「藏頭...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Video Video Video
Categories other other other
Duration 1 days 1 days 1 days
Like 250 812 334

Speak Out HK 港人講地 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Speak Out HK 港人講地” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Speak Out HK 港人講地” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Speak Out HK 港人講地” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 【短片】【防控疫情】被質疑對南韓防疫措施與內地不同?袁國勇:上升速度及防控成效、南韓與內地情況爭天共地 林正財:防控用同一把尺、不考慮政治因素 【短片】【向害群之馬SAY NO!】孔聖堂中學副校貼「咒警」藏頭詩 穆家駿:違反教師專業操守、fb發文作錯誤榜樣、更易鼓吹學生仇警! 【短片】【焦點.真相】失德副校「藏頭詩」咒警染疫 教協護短稱非原創不知情
Ad text  //袁國勇同林正財都解釋,今日南韓嘅情況猶如1月27日港府決定對湖北封關嘅情況,由於上升數字非常快,而且搵唔到傳播鏈,因此需要果斷對南韓採取措施!// 【短片】【防控疫情】被質疑對南韓防疫措施...  //作為教師應該以身作則,絕對唔應該鼓吹任何仇警、辱警言論,希望孔聖堂中學可以盡快公布調查報告,嚴懲呢啲失德教師~// 【短片】【向害群之馬SAY NO!】孔聖堂中學副校貼「咒警」藏頭詩 穆家...  //孔聖堂中學署理副校長何栢欣網上詛咒警員言論,引起各界猛烈批評,教協即刻撲出來幫佢辯解,大家信佢「無心之失」嗎?失德老師有咩資格留在教育界荼毒學生?// 【短片】【焦點.真相】失德副校「藏頭...
Ad type  other  other  other
Ad word count 340  324  303

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Speak Out HK 港人講地”, the text type used is other to obtain the best ad performance. “Speak Out HK 港人講地” can use this copy style more. On the other hand, “Speak Out HK 港人講地” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Speak Out HK 港人講地” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Speak Out HK 港人講地” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Speak Out HK 港人講地” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Speak Out HK 港人講地” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Speak Out HK 港人講地” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Speak Out HK 港人講地”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Speak Out HK 港人講地” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Speak Out HK 港人講地” ad case study report

If you want to check the best ad case study of other advertisers related to “Speak Out HK 港人講地”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Speak Out HK 港人講地”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.