Award-winning Case Study For Spa Botanica By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Spa Botanica”, or large enterprises, they have established a Facebook page for advertising and promotion. “Spa Botanica” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Spa Botanica” through the method of adspy!

Spa Botanica Facebook ad Introduction by ad spy method

“Spa Botanica” introduction:Spa Botanica is conveniently located inside Embassy Suites in Huntsville, AL. As a member of the Hilton Family of hotels, our specialty is hospitality.

“Spa Botanica” Facebook ads last run:2020-02-21 17:52:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Spa Botanica” ads data to help “Spa Botanica” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Spa Botanica”. In this report, we analyze in detail the best ad cases of “Spa Botanica”.

Spa Botanica Top3 Ads Case Study:

Advertisers Spa Botanica Spa Botanica Spa Botanica
Ad title Photos from Spa Botanica's post Spa Botanica Spa Botanica
Ad text Spa Botanica is now a FarmHouse Fresh Goods retailer! Woohoo! We're so excited! FarmHouse Fresh'... 'Tis the season to be jolly about the awesome holiday specials at Spa Botanica! Call us to book a... Fall in love with these specials at Spa Botanica for the months of October and November! Call us ...
Ad format Carousel Image Image
Categories Spa Spa Spa
Duration 8 days 19 days 5 days
Like 39 2 156

Spa Botanica Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Spa Botanica” top 3 ads are: Carousel,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Spa Botanica” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Spa Botanica” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Photos from Spa Botanica's post Spa Botanica Spa Botanica
Ad text  Spa Botanica is now a FarmHouse Fresh Goods retailer! Woohoo! We're so excited! FarmHouse Fresh'...  'Tis the season to be jolly about the awesome holiday specials at Spa Botanica! Call us to book a...  Fall in love with these specials at Spa Botanica for the months of October and November! Call us ...
Ad type  other  other  other
Ad word count 446  113  122

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Spa Botanica”, the text type used is other to obtain the best ad performance. “Spa Botanica” can use this copy style more. On the other hand, “Spa Botanica” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Spa Botanica” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Spa Botanica” are:N/A,MESSAGE_PAGE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Spa Botanica” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Spa Botanica” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Spa Botanica” top 3 ads schedules are: 8 days,19 days, and 5 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Spa Botanica”‘s top 1 ad duration is 8 days. Every advertisement has a life cycle.
“Spa Botanica” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Spa Botanica” ad case study report

If you want to check the best ad case study of other advertisers related to “Spa Botanica”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Spa Botanica”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.