Award-winning Case Study For SoZmart 精品薈 By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “SoZmart 精品薈”, or large enterprises, they have established a Facebook page for advertising and promotion. “SoZmart 精品薈” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “SoZmart 精品薈” through the method of adspy!

SoZmart 精品薈 Facebook ad Introduction by ad spy method

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“SoZmart 精品薈” Facebook ads last run:2020-02-25 12:02:24

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “SoZmart 精品薈” ads data to help “SoZmart 精品薈” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “SoZmart 精品薈”. In this report, we analyze in detail the best ad cases of “SoZmart 精品薈”.

SoZmart 精品薈 Top3 Ads Case Study:

Advertisers SoZmart 精品薈 SoZmart 精品薈 SoZmart 精品薈
Ad title Photos from SoZmart 精品薈's post Photos from SoZmart 精品薈's post $168起【來一鍋 】2小時任飲任食火鍋放題|用SoZmart App購買時輸入「聚會有錢分」再減8%
Ad text  三五知己相聚 🥘 打邊爐烚吓烚吓就最開心。粥底、雞煲、麻辣、蒸氣鍋任君選擇,啱味,啱晒你! 火鍋優惠特集 ------------... 熱賣7️⃣9️⃣折現金券,咁抵梗係要立即搶! 三洋餐廳*叙福樓、豪大大大雞扒、阿一豬扒米線 許留山﹑百樂金宴額外再平多 8%!只要用SoZmart App購買時輸入優惠碼【聚會有錢分】即享優惠 ... $168起【來一鍋 】2小時任飲任食火鍋放題 用埋4月飯聚價就更抵!用SoZmart App購買時輸入「聚會有錢分」再減8% $154.6 起! 銅鑼灣﹑旺角﹑尖沙咀三間分店 2位送手切安格斯牛...
Ad format Carousel Carousel Video
Categories Shopping & Retail Shopping & Retail Shopping & Retail
Duration 1 days 16 days 1 days
Like 2 0 69

SoZmart 精品薈 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “SoZmart 精品薈” top 3 ads are: Carousel,Carousel, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“SoZmart 精品薈” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “SoZmart 精品薈” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Photos from SoZmart 精品薈's post Photos from SoZmart 精品薈's post $168起【來一鍋 】2小時任飲任食火鍋放題|用SoZmart App購買時輸入「聚會有錢分」再減8%
Ad text   三五知己相聚 🥘 打邊爐烚吓烚吓就最開心。粥底、雞煲、麻辣、蒸氣鍋任君選擇,啱味,啱晒你! 火鍋優惠特集 ------------...  熱賣7️⃣9️⃣折現金券,咁抵梗係要立即搶! 三洋餐廳*叙福樓、豪大大大雞扒、阿一豬扒米線 許留山﹑百樂金宴額外再平多 8%!只要用SoZmart App購買時輸入優惠碼【聚會有錢分】即享優惠 ...  $168起【來一鍋 】2小時任飲任食火鍋放題 用埋4月飯聚價就更抵!用SoZmart App購買時輸入「聚會有錢分」再減8% $154.6 起! 銅鑼灣﹑旺角﹑尖沙咀三間分店 2位送手切安格斯牛...
Ad type  other  other  other
Ad word count 675  704  597

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “SoZmart 精品薈”, the text type used is other to obtain the best ad performance. “SoZmart 精品薈” can use this copy style more. On the other hand, “SoZmart 精品薈” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “SoZmart 精品薈” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “SoZmart 精品薈” are:N/A,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “SoZmart 精品薈” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “SoZmart 精品薈” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “SoZmart 精品薈” top 3 ads schedules are: 1 days,16 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “SoZmart 精品薈”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“SoZmart 精品薈” should put ads in the best time period, so that ads get the most value in a limited time.

Related “SoZmart 精品薈” ad case study report

If you want to check the best ad case study of other advertisers related to “SoZmart 精品薈”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “SoZmart 精品薈”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.