Award-winning Case Study For Soy Luna By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Soy Luna”, or large enterprises, they have established a Facebook page for advertising and promotion. “Soy Luna” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Soy Luna” through the method of adspy!

Soy Luna Facebook ad Introduction by ad spy method

“Soy Luna” introduction:Bienvenid@s al Facebook oficial de #SoyLuna.

“Soy Luna” Facebook ads last run:2020-02-22 22:38:18

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Soy Luna” ads data to help “Soy Luna” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Soy Luna”. In this report, we analyze in detail the best ad cases of “Soy Luna”.

Soy Luna Top3 Ads Case Study:

 1st2nd3rd
Advertisers Soy Luna Soy Luna Soy Luna
Ad title ¡SOY LUNA EN VIVO! CIERRE GIRA MUNDIAL ¡SOY LUNA EN VIVO! CIERRE GIRA MUNDIAL ¡SOY LUNA EN VIVO! CIERRE GIRA MUNDIAL
Ad text ¡Se acerca la despedida del show de tu serie favorita de Disney Channel! ¡SOY LUNA en Vivo! CIER... ¡Se acerca la despedida del show de tu serie favorita de Disney Channel! ¡SOY LUNA en Vivo! CIER... ¡Se acerca la despedida del show de tu serie favorita de Disney Channel! ¡SOY LUNA en Vivo! CIER...
CTA type SHOP_NOW SHOP_NOW SHOP_NOW
Ad format Image Image Image
Categories TV Show TV Show TV Show
Duration 29 days 29 days 29 days
Like 239 224 90

Soy Luna Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Soy Luna” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Soy Luna” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Soy Luna” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title ¡SOY LUNA EN VIVO! CIERRE GIRA MUNDIAL ¡SOY LUNA EN VIVO! CIERRE GIRA MUNDIAL ¡SOY LUNA EN VIVO! CIERRE GIRA MUNDIAL
Ad text  ¡Se acerca la despedida del show de tu serie favorita de Disney Channel! ¡SOY LUNA en Vivo! CIER...  ¡Se acerca la despedida del show de tu serie favorita de Disney Channel! ¡SOY LUNA en Vivo! CIER...  ¡Se acerca la despedida del show de tu serie favorita de Disney Channel! ¡SOY LUNA en Vivo! CIER...
Ad type  other  other  other
Ad word count 334  334  334

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Soy Luna”, the text type used is other to obtain the best ad performance. “Soy Luna” can use this copy style more. On the other hand, “Soy Luna” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Soy Luna” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Soy Luna” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Soy Luna” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Soy Luna” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Soy Luna” top 3 ads schedules are: 29 days,29 days, and 29 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Soy Luna”‘s top 1 ad duration is 29 days. Every advertisement has a life cycle.
“Soy Luna” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Soy Luna” ad case study report

If you want to check the best ad case study of other advertisers related to “Soy Luna”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Soy Luna”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.