Award-winning Case Study For SoWa Boston By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “SoWa Boston”, or large enterprises, they have established a Facebook page for advertising and promotion. “SoWa Boston” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “SoWa Boston” through the method of adspy!

SoWa Boston Facebook ad Introduction by ad spy method

“SoWa Boston” introduction:Home to 200+ artist & design studios, galleries, shops, restaurants, the SoWa Open Market, & SoWa Vintage Market. Urban Live, Work, Play at its best.

“SoWa Boston” Facebook ads last run:2020-02-17 07:28:36

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “SoWa Boston” ads data to help “SoWa Boston” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “SoWa Boston”. In this report, we analyze in detail the best ad cases of “SoWa Boston”.

SoWa Boston Top3 Ads Case Study:

Advertisers SoWa Boston SoWa Boston SoWa Boston
Ad title SoWa Open Market SoWa Art Walk SoWa Open Market — SoWa Boston
Ad text The SoWa Open Market is back! 175 makers Boston’s favorite food trucks Outdoor beer garden wi... Celebrate and explore Boston's vibrant arts community at the 15th annual SoWa Art Walk. The moment is finally here... 2019 SoWa Open Market vendor applications are live! Head on over to...
Ad format Image Image Image
Categories Shopping District Shopping District Shopping District
Duration 17 days 3 days 9 days
Like 553 7 0

SoWa Boston Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “SoWa Boston” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“SoWa Boston” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “SoWa Boston” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title SoWa Open Market SoWa Art Walk SoWa Open Market — SoWa Boston
Ad text  The SoWa Open Market is back! 175 makers Boston’s favorite food trucks Outdoor beer garden wi...  Celebrate and explore Boston's vibrant arts community at the 15th annual SoWa Art Walk.  The moment is finally here... 2019 SoWa Open Market vendor applications are live! Head on over to...
Ad type  other  other  other
Ad word count 135  87  179

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “SoWa Boston”, the text type used is other to obtain the best ad performance. “SoWa Boston” can use this copy style more. On the other hand, “SoWa Boston” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “SoWa Boston” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “SoWa Boston” are:EVENT_RSVP,EVENT_RSVP,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “EVENT_RSVP” help “SoWa Boston” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “SoWa Boston” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “SoWa Boston” top 3 ads schedules are: 17 days,3 days, and 9 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “SoWa Boston”‘s top 1 ad duration is 17 days. Every advertisement has a life cycle.
“SoWa Boston” should put ads in the best time period, so that ads get the most value in a limited time.

Related “SoWa Boston” ad case study report

If you want to check the best ad case study of other advertisers related to “SoWa Boston”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “SoWa Boston”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.