Award-winning Case Study For Souza Gomes Imóveis By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Souza Gomes Imóveis”, or large enterprises, they have established a Facebook page for advertising and promotion. “Souza Gomes Imóveis” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Souza Gomes Imóveis” through the method of adspy!

Souza Gomes Imóveis Facebook ad Introduction by ad spy method

“Souza Gomes Imóveis” introduction:Imóveis para Venda e Locação em Juiz de Fora, há 38 anos.

“Souza Gomes Imóveis” Facebook ads last run:2020-02-17 09:24:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Souza Gomes Imóveis” ads data to help “Souza Gomes Imóveis” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Souza Gomes Imóveis”. In this report, we analyze in detail the best ad cases of “Souza Gomes Imóveis”.

Souza Gomes Imóveis Top3 Ads Case Study:

Advertisers Souza Gomes Imóveis Souza Gomes Imóveis Souza Gomes Imóveis
Ad title  Souza Gomes Imóveis Souza Gomes Imóveis
Ad text E elas estão disponíveis Gerar conexões urbanas é um dos pontos fortes do Niva Villela. E isso já é percebido no hall soci... Ao lado da praça do Bom Pastor, com apenas 1 por andar e 132m², os apartamentos tem uma ampla sal...
Ad format Image Video Video
Categories other Real Estate Service Real Estate Service
Duration 2 days 1 days 5 days
Like 88 7 29

Souza Gomes Imóveis Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Souza Gomes Imóveis” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Souza Gomes Imóveis” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Souza Gomes Imóveis” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Souza Gomes Imóveis Souza Gomes Imóveis
Ad text  E elas estão disponíveis  Gerar conexões urbanas é um dos pontos fortes do Niva Villela. E isso já é percebido no hall soci...  Ao lado da praça do Bom Pastor, com apenas 1 por andar e 132m², os apartamentos tem uma ampla sal...
Ad type  other  other  other
Ad word count 53  805  481

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Souza Gomes Imóveis”, the text type used is other to obtain the best ad performance. “Souza Gomes Imóveis” can use this copy style more. On the other hand, “Souza Gomes Imóveis” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Souza Gomes Imóveis” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Souza Gomes Imóveis” are:N/A,MESSAGE_PAGE,MESSAGE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Souza Gomes Imóveis” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Souza Gomes Imóveis” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Souza Gomes Imóveis” top 3 ads schedules are: 2 days,1 days, and 5 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Souza Gomes Imóveis”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Souza Gomes Imóveis” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Souza Gomes Imóveis” ad case study report

If you want to check the best ad case study of other advertisers related to “Souza Gomes Imóveis”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Souza Gomes Imóveis”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.