Award-winning Case Study For Southport Sharks By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Southport Sharks”, or large enterprises, they have established a Facebook page for advertising and promotion. “Southport Sharks” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Southport Sharks” through the method of adspy!

Southport Sharks Facebook ad Introduction by ad spy method

“Southport Sharks” introduction:Welcome to the official Facebook page for Southport Sharks. 2017 memberships are just $7 - visit www.southportsharks.com.au

“Southport Sharks” Facebook ads last run:2020-02-17 07:16:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Southport Sharks” ads data to help “Southport Sharks” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Southport Sharks”. In this report, we analyze in detail the best ad cases of “Southport Sharks”.

Southport Sharks Top3 Ads Case Study:

 1st2nd3rd
Advertisers Southport Sharks Southport Sharks Southport Sharks
Ad title Aussie Pride Mason Rack Band Mother's Day at Carmody's
Ad text DON'T MISS... Aussie Pride Band when they take the stage by storm performing a tribute to the leg... Gold Coast legends The Mason Rack Band are back at Sharks with their iconic Blues / Rock sound TH... Experience Mother's Day at Carmody's with a delightful three-course set menu offering modern Aust...
CTA type EVENT_RSVP EVENT_RSVP EVENT_RSVP
Ad format Image Image Image
Categories Restaurant Restaurant Restaurant
Duration 2 days 1 days 2 days
Like 21 5 29

Southport Sharks Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Southport Sharks” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Southport Sharks” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Southport Sharks” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Aussie Pride Mason Rack Band Mother's Day at Carmody's
Ad text  DON'T MISS... Aussie Pride Band when they take the stage by storm performing a tribute to the leg...  Gold Coast legends The Mason Rack Band are back at Sharks with their iconic Blues / Rock sound TH...  Experience Mother's Day at Carmody's with a delightful three-course set menu offering modern Aust...
Ad type  other  other  other
Ad word count 170  107  387

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Southport Sharks”, the text type used is other to obtain the best ad performance. “Southport Sharks” can use this copy style more. On the other hand, “Southport Sharks” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Southport Sharks” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Southport Sharks” are:EVENT_RSVP,EVENT_RSVP,EVENT_RSVP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “EVENT_RSVP” help “Southport Sharks” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Southport Sharks” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Southport Sharks” top 3 ads schedules are: 2 days,1 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Southport Sharks”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Southport Sharks” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Southport Sharks” ad case study report

If you want to check the best ad case study of other advertisers related to “Southport Sharks”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Southport Sharks”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.