Award-winning Case Study For Southern Vines By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Southern Vines”, or large enterprises, they have established a Facebook page for advertising and promotion. “Southern Vines” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Southern Vines” through the method of adspy!

Southern Vines Facebook ad Introduction by ad spy method

“Southern Vines” introduction:Southern Vines is a high-end quarterly lifestyle and leisure publication focused on Cape Town, and its opulent living heritage.

“Southern Vines” Facebook ads last run:2020-02-17 06:08:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Southern Vines” ads data to help “Southern Vines” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Southern Vines”. In this report, we analyze in detail the best ad cases of “Southern Vines”.

Southern Vines Top3 Ads Case Study:

Advertisers Southern Vines Southern Vines Southern Vines
Ad title Cape Town Winter Restaurant Specials 2019 - Southern Vines Southern Vines Southern Vines
Ad text Winter is here which means fireside meals, red wine swilling, hearty seasonal-inspired menus, and... GIVEAWAY TIME! Stand a chance to win a fabulous Disaronno® hamper featuring their sixth “Disaronn... YOUR CHANCE TO WIN! We’re giving away 5 sets of double tickets to Decorex Cape Town held at the C...
Ad format Image Image Image
Categories News & Media Website News & Media Website News & Media Website
Duration 1 days 1 days 1 days
Like 5 319 130

Southern Vines Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Southern Vines” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Southern Vines” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Southern Vines” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Cape Town Winter Restaurant Specials 2019 - Southern Vines Southern Vines Southern Vines
Ad text  Winter is here which means fireside meals, red wine swilling, hearty seasonal-inspired menus, and...  GIVEAWAY TIME! Stand a chance to win a fabulous Disaronno® hamper featuring their sixth “Disaronn...  YOUR CHANCE TO WIN! We’re giving away 5 sets of double tickets to Decorex Cape Town held at the C...
Ad type  other  other  other
Ad word count 232  519  450

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Southern Vines”, the text type used is other to obtain the best ad performance. “Southern Vines” can use this copy style more. On the other hand, “Southern Vines” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Southern Vines” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Southern Vines” are:N/A,N/A,NO_BUTTON.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Southern Vines” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Southern Vines” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Southern Vines” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Southern Vines”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Southern Vines” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Southern Vines” ad case study report

If you want to check the best ad case study of other advertisers related to “Southern Vines”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Southern Vines”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.