Award-winning Case Study For South China Morning Post By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “South China Morning Post”, or large enterprises, they have established a Facebook page for advertising and promotion. “South China Morning Post” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “South China Morning Post” through the method of adspy!

South China Morning Post Facebook ad Introduction by ad spy method

“South China Morning Post” introduction:The best news and analysis on Hong Kong, China and the rest of Asia.

“South China Morning Post” Facebook ads last run:2020-02-17 04:20:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “South China Morning Post” ads data to help “South China Morning Post” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “South China Morning Post”. In this report, we analyze in detail the best ad cases of “South China Morning Post”.

South China Morning Post Top3 Ads Case Study:

 1st2nd3rd
Advertisers South China Morning Post South China Morning Post South China Morning Post
Ad title No Chinese should be surprised by coronavirus-inspired racism Struggling Hong Kong apparel shops say little rhyme, reason to what is being stopped at border by mainland China customs Coronavirus: how to lower the risk of infection while flying – and remember, the air in aircraft cabins is much fresher than in your home or office
Ad text The racial tolerance that the West profess to practise are no more than a facade that slip off wh... “On some sensitive days, even white miniskirts were banned. I cannot get the logic of how it’s re... The window seat is not just good for the view. It could also be the best option to reduce the ris...
CTA type N/A N/A N/A
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 21 74 16

South China Morning Post Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “South China Morning Post” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“South China Morning Post” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “South China Morning Post” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title No Chinese should be surprised by coronavirus-inspired racism Struggling Hong Kong apparel shops say little rhyme, reason to what is being stopped at border by mainland China customs Coronavirus: how to lower the risk of infection while flying – and remember, the air in aircraft cabins is much fresher than in your home or office
Ad text  The racial tolerance that the West profess to practise are no more than a facade that slip off wh...  “On some sensitive days, even white miniskirts were banned. I cannot get the logic of how it’s re...  The window seat is not just good for the view. It could also be the best option to reduce the ris...
Ad type  other  other  other
Ad word count 142  120  112

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “South China Morning Post”, the text type used is other to obtain the best ad performance. “South China Morning Post” can use this copy style more. On the other hand, “South China Morning Post” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “South China Morning Post” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “South China Morning Post” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “South China Morning Post” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “South China Morning Post” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “South China Morning Post” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “South China Morning Post”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“South China Morning Post” should put ads in the best time period, so that ads get the most value in a limited time.

Related “South China Morning Post” ad case study report

If you want to check the best ad case study of other advertisers related to “South China Morning Post”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “South China Morning Post”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.