Award-winning Case Study For SoulFood Thessaloniki By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “SoulFood Thessaloniki”, or large enterprises, they have established a Facebook page for advertising and promotion. “SoulFood Thessaloniki” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “SoulFood Thessaloniki” through the method of adspy!

SoulFood Thessaloniki Facebook ad Introduction by ad spy method

“SoulFood Thessaloniki” introduction:Upnloud & Black Radio Berlin took the decision to combine their love for Music & Food by creating at their hometown this new platform...SoulFood

“SoulFood Thessaloniki” Facebook ads last run:2020-02-17 09:28:40

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “SoulFood Thessaloniki” ads data to help “SoulFood Thessaloniki” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “SoulFood Thessaloniki”. In this report, we analyze in detail the best ad cases of “SoulFood Thessaloniki”.

SoulFood Thessaloniki Top3 Ads Case Study:

Advertisers SoulFood Thessaloniki SoulFood Thessaloniki SoulFood Thessaloniki
Ad title Trikala Street Food Festival 2020 Chalkida Street Food Festival 2020 Thessaloniki Street Food Festival 2020
Ad text Το φεστιβάλ που έχει γίνει θεσμός με πάνω από 80.000 κόσμο σε αυτά τα 2 χρόνια επιστρέφει στη πόλ... Η μεγαλύτερη γιορτή φαγητού επιστρέφει δυναμικά για δεύτερη χρονιά στη πόλη της Χαλκίδας από την ... Thessaloniki StreetFood Festival 2020! Are you hungry?
Ad format Image Image Video
Categories other other other
Duration 3 days 1 days 1 days
Like 21 82 341

SoulFood Thessaloniki Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “SoulFood Thessaloniki” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“SoulFood Thessaloniki” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “SoulFood Thessaloniki” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Trikala Street Food Festival 2020 Chalkida Street Food Festival 2020 Thessaloniki Street Food Festival 2020
Ad text  Το φεστιβάλ που έχει γίνει θεσμός με πάνω από 80.000 κόσμο σε αυτά τα 2 χρόνια επιστρέφει στη πόλ...  Η μεγαλύτερη γιορτή φαγητού επιστρέφει δυναμικά για δεύτερη χρονιά στη πόλη της Χαλκίδας από την ...  Thessaloniki StreetFood Festival 2020! Are you hungry?
Ad type  other  other  other
Ad word count 142  144  54

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “SoulFood Thessaloniki”, the text type used is other to obtain the best ad performance. “SoulFood Thessaloniki” can use this copy style more. On the other hand, “SoulFood Thessaloniki” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “SoulFood Thessaloniki” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “SoulFood Thessaloniki” are:EVENT_RSVP,EVENT_RSVP,EVENT_RSVP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “EVENT_RSVP” help “SoulFood Thessaloniki” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “SoulFood Thessaloniki” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “SoulFood Thessaloniki” top 3 ads schedules are: 3 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “SoulFood Thessaloniki”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“SoulFood Thessaloniki” should put ads in the best time period, so that ads get the most value in a limited time.

Related “SoulFood Thessaloniki” ad case study report

If you want to check the best ad case study of other advertisers related to “SoulFood Thessaloniki”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “SoulFood Thessaloniki”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.