Award-winning Case Study For Soru Station By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Soru Station”, or large enterprises, they have established a Facebook page for advertising and promotion. “Soru Station” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Soru Station” through the method of adspy!

Soru Station Facebook ad Introduction by ad spy method

“Soru Station” introduction:Cheap western food and iced float drinks Penang Heritage style. We are operating at Kota Damansara and Bandar Sri Permaisuri Cheras. Eat big, eat cheap!

“Soru Station” Facebook ads last run:2020-02-17 08:40:40

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Soru Station” ads data to help “Soru Station” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Soru Station”. In this report, we analyze in detail the best ad cases of “Soru Station”.

Soru Station Top3 Ads Case Study:

Advertisers Soru Station Soru Station Soru Station
Ad title Soru Station Soru Station Photos from Soru Station's post
Ad text BIG PLATTER MACAM NI TAK SAMPAI RM50 PUN! Dengan hanya RM39.90 boleh makan 4 orang sampai puas. ... NAK BERBUKA 4 ORANG BUDGET RM50? Tak payah cari jauh2. Sekarang dekat Soru dah ada platter Speci... NAK BERBUKA 4 ORANG BUDGET RM50? Tak payah cari jauh2. Sekarang dekat Soru dah ada platter Speci...
Ad format Video Carousel Carousel
Categories Restaurant Restaurant Restaurant
Duration 275 days 1 days 1 days
Like 2152 0 793

Soru Station Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Soru Station” top 3 ads are: Video,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Soru Station” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Soru Station” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Soru Station Soru Station Photos from Soru Station's post
Ad text  BIG PLATTER MACAM NI TAK SAMPAI RM50 PUN! Dengan hanya RM39.90 boleh makan 4 orang sampai puas. ...  NAK BERBUKA 4 ORANG BUDGET RM50? Tak payah cari jauh2. Sekarang dekat Soru dah ada platter Speci...  NAK BERBUKA 4 ORANG BUDGET RM50? Tak payah cari jauh2. Sekarang dekat Soru dah ada platter Speci...
Ad type  other  other  other
Ad word count 464  1309  1310

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Soru Station”, the text type used is other to obtain the best ad performance. “Soru Station” can use this copy style more. On the other hand, “Soru Station” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Soru Station” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Soru Station” are:N/A,VIEW_INSTAGRAM_PROFILE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Soru Station” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Soru Station” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Soru Station” top 3 ads schedules are: 275 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Soru Station”‘s top 1 ad duration is 275 days. Every advertisement has a life cycle.
“Soru Station” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Soru Station” ad case study report

If you want to check the best ad case study of other advertisers related to “Soru Station”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Soru Station”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.