Award-winning Case Study For Sony Pictures By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Sony Pictures”, or large enterprises, they have established a Facebook page for advertising and promotion. “Sony Pictures” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Sony Pictures” through the method of adspy!

Sony Pictures Facebook ad Introduction by ad spy method

“Sony Pictures” introduction:Όλα τα νέα, οι διαγωνισμοί και οι αποκλειστικότητες για τις ταινίες της Sony Pictures!

“Sony Pictures” Facebook ads last run:2020-02-22 22:38:21

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Sony Pictures” ads data to help “Sony Pictures” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Sony Pictures”. In this report, we analyze in detail the best ad cases of “Sony Pictures”.

Sony Pictures Top3 Ads Case Study:

Advertisers Sony Pictures Sony Pictures Sony Pictures
Ad title ΜΙΚΡΕΣ ΚΥΡΙΕΣ - 6 Φεβρουαρίου στους κινηματογράφους BAD BOYS FOR LIFE - στους κινηματογράφους BLOODSHOT _ International Trailer
Ad text Υποψήφια για 6 βραβεία Όσκαρ και με ένα εκθαμβωτικό cast, η ταινία ΜΙΚΡΕΣ ΚΥΡΙΕΣ έρχεται στους κι... Ο Will Smith και ο Martin Lawrence είναι το αχτύπητο δίδυμο των... Bad Boys For Life! Κυκλοφορούν... #Bloodshot Superheroes just got an upgrade. Δες τώρα το νέο trailer του BLOODSHOT Σύντομα στους κ...
CTA type N/A N/A N/A
Ad format Video Video Video
Categories other other other
Duration 2 days 1 days 2 days
Like 713 195 826

Sony Pictures Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Sony Pictures” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Sony Pictures” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Sony Pictures” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title ΜΙΚΡΕΣ ΚΥΡΙΕΣ - 6 Φεβρουαρίου στους κινηματογράφους BAD BOYS FOR LIFE - στους κινηματογράφους BLOODSHOT _ International Trailer
Ad text  Υποψήφια για 6 βραβεία Όσκαρ και με ένα εκθαμβωτικό cast, η ταινία ΜΙΚΡΕΣ ΚΥΡΙΕΣ έρχεται στους κι...  Ο Will Smith και ο Martin Lawrence είναι το αχτύπητο δίδυμο των... Bad Boys For Life! Κυκλοφορούν...  #Bloodshot Superheroes just got an upgrade. Δες τώρα το νέο trailer του BLOODSHOT Σύντομα στους κ...
Ad type  other  other  other
Ad word count 130  120  632

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Sony Pictures”, the text type used is other to obtain the best ad performance. “Sony Pictures” can use this copy style more. On the other hand, “Sony Pictures” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Sony Pictures” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Sony Pictures” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Sony Pictures” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Sony Pictures” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Sony Pictures” top 3 ads schedules are: 2 days,1 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Sony Pictures”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Sony Pictures” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Sony Pictures” ad case study report

If you want to check the best ad case study of other advertisers related to “Sony Pictures”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Sony Pictures”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.