Award-winning Case Study For Sony Music Japan International By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Sony Music Japan International”, or large enterprises, they have established a Facebook page for advertising and promotion. “Sony Music Japan International” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Sony Music Japan International” through the method of adspy!

Sony Music Japan International Facebook ad Introduction by ad spy method

“Sony Music Japan International” introduction:ソニー・ミュージックジャパンインターナショナルによる洋楽公式フェイスブック。

“Sony Music Japan International” Facebook ads last run:2020-01-24 18:34:43

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Sony Music Japan International” ads data to help “Sony Music Japan International” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Sony Music Japan International”. In this report, we analyze in detail the best ad cases of “Sony Music Japan International”.

Sony Music Japan International Top3 Ads Case Study:

 1st2nd3rd
Advertisers Sony Music Japan International Sony Music Japan International Sony Music Japan International
Ad title サンズ・オブ・アポロ アヴリル・ラヴィーン『ヘッド・アバーヴ・ウォーター』 TGC公式コンピ第5弾『This Is IT 2 Supported by TGC』
Ad text ロック界屈指の凄腕集団、サンズ・オブ・アポロのセカンド・アルバム『MMXX』が世界同時発売!⚡ . アルバムの「リミテッド・エディション」には全曲のインストゥルメンタルとアカペラがDISC 2に... アヴリル・ラヴィーン奇跡の復活   来日で話題沸騰最強不屈のロック・プリンセス=アヴリル・ラヴィーンの最新アルバムが発売中   人生を応援してくれる曲、珠玉のラヴ・ソングからガールズ・ポップ・ア... 盛り上がりたい時のマスト・アイテム   ワン・ダイレクションやリトル・ミックス、アラン・ウォーカーなどの特大ヒット曲&定番ヒット曲を収録した、東京ガールズコレクション公式コンピレーションアルバムが発売
CTA type LISTEN_NOW LISTEN_NOW LISTEN_NOW
Ad format Video Video Video
Categories other Record Label Record Label
Duration 6 days 11 days 4 days
Like 71 6 2

Sony Music Japan International Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Sony Music Japan International” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Sony Music Japan International” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Sony Music Japan International” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title サンズ・オブ・アポロ アヴリル・ラヴィーン『ヘッド・アバーヴ・ウォーター』 TGC公式コンピ第5弾『This Is IT 2 Supported by TGC』
Ad text  ロック界屈指の凄腕集団、サンズ・オブ・アポロのセカンド・アルバム『MMXX』が世界同時発売!⚡ . アルバムの「リミテッド・エディション」には全曲のインストゥルメンタルとアカペラがDISC 2に...  アヴリル・ラヴィーン奇跡の復活   来日で話題沸騰最強不屈のロック・プリンセス=アヴリル・ラヴィーンの最新アルバムが発売中   人生を応援してくれる曲、珠玉のラヴ・ソングからガールズ・ポップ・ア...  盛り上がりたい時のマスト・アイテム   ワン・ダイレクションやリトル・ミックス、アラン・ウォーカーなどの特大ヒット曲&定番ヒット曲を収録した、東京ガールズコレクション公式コンピレーションアルバムが発売
Ad type  other  other  other
Ad word count 143  130  100

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Sony Music Japan International”, the text type used is other to obtain the best ad performance. “Sony Music Japan International” can use this copy style more. On the other hand, “Sony Music Japan International” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Sony Music Japan International” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Sony Music Japan International” are:LISTEN_NOW,LISTEN_NOW,LISTEN_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LISTEN_NOW” help “Sony Music Japan International” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Sony Music Japan International” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Sony Music Japan International” top 3 ads schedules are: 6 days,11 days, and 4 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Sony Music Japan International”‘s top 1 ad duration is 6 days. Every advertisement has a life cycle.
“Sony Music Japan International” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Sony Music Japan International” ad case study report

If you want to check the best ad case study of other advertisers related to “Sony Music Japan International”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Sony Music Japan International”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.