Award-winning Case Study For Sony Mobile SE By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Sony Mobile SE”, or large enterprises, they have established a Facebook page for advertising and promotion. “Sony Mobile SE” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Sony Mobile SE” through the method of adspy!

Sony Mobile SE Facebook ad Introduction by ad spy method

“Sony Mobile SE” introduction:Välkommen till den officiella Facebooksidan för Sony Mobile i Sverige!

“Sony Mobile SE” Facebook ads last run:2020-02-20 21:04:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Sony Mobile SE” ads data to help “Sony Mobile SE” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Sony Mobile SE”. In this report, we analyze in detail the best ad cases of “Sony Mobile SE”.

Sony Mobile SE Top3 Ads Case Study:

 1st2nd3rd
Advertisers Sony Mobile SE Sony Mobile SE Sony Mobile SE
Ad title  Sony Mobile SE Sony Mobile SE
Ad text  Nya Xperia 10 har bred skärm och dubbla kameror i en slimmad design som passar perfekt i handen. Vi är stolta över att få presentera en ny generation av Xperia och det nya skärmformatet 21:9. #S...
CTA type N/A SHOP_NOW LEARN_MORE
Ad format Video Carousel Carousel
Categories other Product/Service Product/Service
Duration 1 days 10 days 6 days
Like 0 691 102

Sony Mobile SE Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Sony Mobile SE” top 3 ads are: Video,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Sony Mobile SE” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Sony Mobile SE” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Sony Mobile SE Sony Mobile SE
Ad text    Nya Xperia 10 har bred skärm och dubbla kameror i en slimmad design som passar perfekt i handen.  Vi är stolta över att få presentera en ny generation av Xperia och det nya skärmformatet 21:9. #S...
Ad type  other  other  other
Ad word count 0  96  103

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Sony Mobile SE”, the text type used is other to obtain the best ad performance. “Sony Mobile SE” can use this copy style more. On the other hand, “Sony Mobile SE” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Sony Mobile SE” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Sony Mobile SE” are:N/A,SHOP_NOW,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Sony Mobile SE” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Sony Mobile SE” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Sony Mobile SE” top 3 ads schedules are: 1 days,10 days, and 6 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Sony Mobile SE”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Sony Mobile SE” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Sony Mobile SE” ad case study report

If you want to check the best ad case study of other advertisers related to “Sony Mobile SE”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Sony Mobile SE”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.