Award-winning Case Study For Sony Mobile HK By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Sony Mobile HK”, or large enterprises, they have established a Facebook page for advertising and promotion. “Sony Mobile HK” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Sony Mobile HK” through the method of adspy!

Sony Mobile HK Facebook ad Introduction by ad spy method

“Sony Mobile HK” introduction:歡迎來到Sony Xperia香港官方Facebook專頁。

“Sony Mobile HK” Facebook ads last run:2020-01-24 18:30:48

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Sony Mobile HK” ads data to help “Sony Mobile HK” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Sony Mobile HK”. In this report, we analyze in detail the best ad cases of “Sony Mobile HK”.

Sony Mobile HK Top3 Ads Case Study:

 1st2nd3rd
Advertisers Sony Mobile HK Sony Mobile HK Sony Mobile HK
Ad title Sony Mobile HK Photos from Sony Mobile HK's post [21:9 極闊體驗]
Ad text Xperia 10 Plus分屏功能,同時使用兩款不同應用程式 ,最重要係比一般16:9 屏幕可以顯示更多內容!! #SonyXperiahk #Xperia #Xperia10Plus #X... Xperia 10 Plus及 Xperia 10發佈會中,除咗可以上手體驗全新功能,仲可以率先感受21:9超闊屏幕嘅睇片震撼,嶄新21:9超闊特大屏幕配以窄機身,方便單手操控。Xperia 1... [21:9 極闊體驗] Xperia 10 Plus及Xperia 10 用咗21:9電影比例屏幕,帶來前所未有嘅睇片震撼體驗!用家亦可以將屏幕分割成兩個16:9畫面,於同一時間用兩個app都...
CTA type N/A N/A LEARN_MORE
Ad format Image Carousel Video
Categories Product/Service Product/Service Product/Service
Duration 1 days 1 days 1 days
Like 136 745 275

Sony Mobile HK Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Sony Mobile HK” top 3 ads are: Image,Carousel, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Sony Mobile HK” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Sony Mobile HK” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Sony Mobile HK Photos from Sony Mobile HK's post [21:9 極闊體驗]
Ad text  Xperia 10 Plus分屏功能,同時使用兩款不同應用程式 ,最重要係比一般16:9 屏幕可以顯示更多內容!! #SonyXperiahk #Xperia #Xperia10Plus #X...  Xperia 10 Plus及 Xperia 10發佈會中,除咗可以上手體驗全新功能,仲可以率先感受21:9超闊屏幕嘅睇片震撼,嶄新21:9超闊特大屏幕配以窄機身,方便單手操控。Xperia 1...  [21:9 極闊體驗] Xperia 10 Plus及Xperia 10 用咗21:9電影比例屏幕,帶來前所未有嘅睇片震撼體驗!用家亦可以將屏幕分割成兩個16:9畫面,於同一時間用兩個app都...
Ad type  other  other  other
Ad word count 169  356  337

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Sony Mobile HK”, the text type used is other to obtain the best ad performance. “Sony Mobile HK” can use this copy style more. On the other hand, “Sony Mobile HK” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Sony Mobile HK” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Sony Mobile HK” are:N/A,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Sony Mobile HK” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Sony Mobile HK” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Sony Mobile HK” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Sony Mobile HK”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Sony Mobile HK” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Sony Mobile HK” ad case study report

If you want to check the best ad case study of other advertisers related to “Sony Mobile HK”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Sony Mobile HK”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.