Award-winning Case Study For Sony France By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Sony France”, or large enterprises, they have established a Facebook page for advertising and promotion. “Sony France” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Sony France” through the method of adspy!

Sony France Facebook ad Introduction by ad spy method

“Sony France” introduction:Bienvenue sur la page Facebook Officielle de Sony France. Site officiel:

“Sony France” Facebook ads last run:2020-02-17 09:00:35

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Sony France” ads data to help “Sony France” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Sony France”. In this report, we analyze in detail the best ad cases of “Sony France”.

Sony France Top3 Ads Case Study:

Advertisers Sony France Sony France Sony France
Ad title La nature. De près. Découvrez BRAVIA OLED Tentez votre chance
Ad text « Prêt en quelques secondes, pour un résultat de haute qualité sur une grande variété de sujets. ... Immergez-vous dans un monde de son et d’image avec BRAVIA OLED Appel aux photographes ! Participez gratuitement au meilleur concours photo du monde et tentez de...
Ad format Video Video Video
Categories other other other
Duration 1 days 169 days 6 days
Like 696 1360 416

Sony France Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Sony France” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Sony France” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Sony France” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title La nature. De près. Découvrez BRAVIA OLED Tentez votre chance
Ad text  « Prêt en quelques secondes, pour un résultat de haute qualité sur une grande variété de sujets. ...  Immergez-vous dans un monde de son et d’image avec BRAVIA OLED  Appel aux photographes ! Participez gratuitement au meilleur concours photo du monde et tentez de...
Ad type  other  other  other
Ad word count 149  62  142

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Sony France”, the text type used is other to obtain the best ad performance. “Sony France” can use this copy style more. On the other hand, “Sony France” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Sony France” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Sony France” are:LEARN_MORE,LEARN_MORE,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Sony France” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Sony France” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Sony France” top 3 ads schedules are: 1 days,169 days, and 6 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Sony France”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Sony France” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Sony France” ad case study report

If you want to check the best ad case study of other advertisers related to “Sony France”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Sony France”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.