Award-winning Case Study For Something Cooked By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Something Cooked”, or large enterprises, they have established a Facebook page for advertising and promotion. “Something Cooked” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Something Cooked” through the method of adspy!

Something Cooked Facebook ad Introduction by ad spy method

“Something Cooked” introduction:Something Cooked เชื่อว่าการทำอาหารง่ายและเป็นแรงบันดาลใจที่ดีมาก มาทำอาหารกันครับ

“Something Cooked” Facebook ads last run:2020-02-17 09:12:40

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Something Cooked” ads data to help “Something Cooked” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Something Cooked”. In this report, we analyze in detail the best ad cases of “Something Cooked”.

Something Cooked Top3 Ads Case Study:

Advertisers Something Cooked Something Cooked Something Cooked
Ad title SOMETHING COOKED (@somethingcooked) • Instagram photos and videos CHICKEN SPREAD Something Cooked
Ad text S o m e t h i n g C o o k e d G Y U • T e r i y a k i #somethingcooked #creative #recipe #cook... ไอเดียเริ่มต้นของเมนูนี้มาจากการที่อยากทาน Sandwich Spread ที่ให้ความรู้สึกสดชื่นและไม่หนักท้องจน... ที่ Something Cooked เราเชื่อว่า "การทำอาหารเป็นสิ่งที่ดีที่สามารถแบ่งปันให้กับคนรอบตัวเรา ทำให้ช...
Ad format Image Carousel Video
Categories Kitchen/Cooking Kitchen/Cooking Kitchen/Cooking
Duration 1 days 1 days 169 days
Like 0 288 2

Something Cooked Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Something Cooked” top 3 ads are: Image,Carousel, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Something Cooked” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Something Cooked” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title SOMETHING COOKED (@somethingcooked) • Instagram photos and videos CHICKEN SPREAD Something Cooked
Ad text  S o m e t h i n g C o o k e d G Y U • T e r i y a k i #somethingcooked #creative #recipe #cook...  ไอเดียเริ่มต้นของเมนูนี้มาจากการที่อยากทาน Sandwich Spread ที่ให้ความรู้สึกสดชื่นและไม่หนักท้องจน...  ที่ Something Cooked เราเชื่อว่า "การทำอาหารเป็นสิ่งที่ดีที่สามารถแบ่งปันให้กับคนรอบตัวเรา ทำให้ช...
Ad type  other  other  other
Ad word count 269  472  167

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Something Cooked”, the text type used is other to obtain the best ad performance. “Something Cooked” can use this copy style more. On the other hand, “Something Cooked” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Something Cooked” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Something Cooked” are:VIEW_INSTAGRAM_PROFILE,N/A,LIKE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “VIEW_INSTAGRAM_PROFILE” help “Something Cooked” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Something Cooked” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Something Cooked” top 3 ads schedules are: 1 days,1 days, and 169 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Something Cooked”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Something Cooked” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Something Cooked” ad case study report

If you want to check the best ad case study of other advertisers related to “Something Cooked”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Something Cooked”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.