Award-winning Case Study For Soma Intimates By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Soma Intimates”, or large enterprises, they have established a Facebook page for advertising and promotion. “Soma Intimates” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Soma Intimates” through the method of adspy!

Soma Intimates Facebook ad Introduction by ad spy method

“Soma Intimates” introduction:Get ready for sexy done smarter. Where quality, fit and comfort are never negotiable. Because we’re so much more than sexy. And you are, too. www.soma.com

“Soma Intimates” Facebook ads last run:2020-01-24 19:59:27

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Soma Intimates” ads data to help “Soma Intimates” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Soma Intimates”. In this report, we analyze in detail the best ad cases of “Soma Intimates”.

Soma Intimates Top3 Ads Case Study:

 1st2nd3rd
Advertisers Soma Intimates Soma Intimates Soma Intimates
Ad title 7 For $50 Panties Deal of the Day Soma Intimates
Ad text For one day only, save on panties in so many colors and prints! Shop our #1 no-panty-lines-ever p... 50% off PJ separates, today only for Green Monday! Give the gift of perfect sleep when you choose... Look no further for the perfect holiday gifts to give and get—and the deals that make it so easy.
CTA type SHOP_NOW SHOP_NOW SHOP_NOW
Ad format Video Video Carousel
Categories other other other
Duration 1 days 1 days 1 days
Like 65 56 0

Soma Intimates Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Soma Intimates” top 3 ads are: Video,Video, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Soma Intimates” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Soma Intimates” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 7 For $50 Panties Deal of the Day Soma Intimates
Ad text  For one day only, save on panties in so many colors and prints! Shop our #1 no-panty-lines-ever p...  50% off PJ separates, today only for Green Monday! Give the gift of perfect sleep when you choose...  Look no further for the perfect holiday gifts to give and get—and the deals that make it so easy.
Ad type  other  other  other
Ad word count 136  132  97

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Soma Intimates”, the text type used is other to obtain the best ad performance. “Soma Intimates” can use this copy style more. On the other hand, “Soma Intimates” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Soma Intimates” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Soma Intimates” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Soma Intimates” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Soma Intimates” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Soma Intimates” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Soma Intimates”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Soma Intimates” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Soma Intimates” ad case study report

If you want to check the best ad case study of other advertisers related to “Soma Intimates”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Soma Intimates”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.