Award-winning Case Study For Solo Stove By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Solo Stove”, or large enterprises, they have established a Facebook page for advertising and promotion. “Solo Stove” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Solo Stove” through the method of adspy!

Solo Stove Facebook ad Introduction by ad spy method

“Solo Stove” introduction:The Solo Stove is the ultimate backpacking stove - a lightweight, compact, efficient eco-friendly backpacking stove that will last you a lifetime.

“Solo Stove” Facebook ads last run:2020-02-17 06:40:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Solo Stove” ads data to help “Solo Stove” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Solo Stove”. In this report, we analyze in detail the best ad cases of “Solo Stove”.

Solo Stove Top3 Ads Case Study:

Advertisers Solo Stove Solo Stove Solo Stove
Ad title Limited Time Bonfire Sale! Last Chance To Get $80 Off + Free Shipping! Don't Miss Out On This Sale!
Ad text Order now and get free shipping/returns while they're in stock. Get Outside & Reconnect Around The Bonfire Fire Pit! Upgrade Your Backyard With The Revolutionary Solo Stove Bonfire. Lowest Price Of The Year + Fre...
Ad format Image Video Image
Categories Outdoor & Sporting Goods Company other other
Duration 392 days 31 days 213 days
Like 6226 6906 2647

Solo Stove Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Solo Stove” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Solo Stove” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Solo Stove” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Limited Time Bonfire Sale! Last Chance To Get $80 Off + Free Shipping! Don't Miss Out On This Sale!
Ad text  Order now and get free shipping/returns while they're in stock.  Get Outside & Reconnect Around The Bonfire Fire Pit!  Upgrade Your Backyard With The Revolutionary Solo Stove Bonfire. Lowest Price Of The Year + Fre...
Ad type  other  other  other
Ad word count 63  52  112

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Solo Stove”, the text type used is other to obtain the best ad performance. “Solo Stove” can use this copy style more. On the other hand, “Solo Stove” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Solo Stove” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Solo Stove” are:SHOP_NOW,LEARN_MORE,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Solo Stove” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Solo Stove” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Solo Stove” top 3 ads schedules are: 392 days,31 days, and 213 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Solo Stove”‘s top 1 ad duration is 392 days. Every advertisement has a life cycle.
“Solo Stove” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Solo Stove” ad case study report

If you want to check the best ad case study of other advertisers related to “Solo Stove”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Solo Stove”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.