Award-winning Case Study For Solitaire Jewellery By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Solitaire Jewellery”, or large enterprises, they have established a Facebook page for advertising and promotion. “Solitaire Jewellery” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Solitaire Jewellery” through the method of adspy!

Solitaire Jewellery Facebook ad Introduction by ad spy method

“Solitaire Jewellery” introduction:Solitaire Jewellery is Australian owned with over 30 years experience located in the City of Casey with stores at - Westfield Fountain Gate - Casey Central

“Solitaire Jewellery” Facebook ads last run:2020-02-17 06:08:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Solitaire Jewellery” ads data to help “Solitaire Jewellery” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Solitaire Jewellery”. In this report, we analyze in detail the best ad cases of “Solitaire Jewellery”.

Solitaire Jewellery Top3 Ads Case Study:

Advertisers Solitaire Jewellery Solitaire Jewellery Solitaire Jewellery
Ad title Free Engagement Ring Design Consultation Free Engagement Ring Design Consultation Hand-Crafted Designs. Custom-Made Jewellery.
Ad text Book your Free Engagement Ring Design Consultation with Melbourne’s leading jeweller of choice  Book your Free Engagement Ring Design Consultation with Melbourne’s leading jeweller of choice  🥂 His & Hers Wedding Bands 🤵 Not only do we have an vast range of Ladies Wedding Rings, but we a...
Ad format Carousel Carousel Image
Categories Jewelry & Watches Store Jewelry & Watches Store Jewelry & Watches Store
Duration 28 days 28 days 28 days
Like 0 0 11

Solitaire Jewellery Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Solitaire Jewellery” top 3 ads are: Carousel,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Solitaire Jewellery” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Solitaire Jewellery” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Free Engagement Ring Design Consultation Free Engagement Ring Design Consultation Hand-Crafted Designs. Custom-Made Jewellery.
Ad text  Book your Free Engagement Ring Design Consultation with Melbourne’s leading jeweller of choice  Book your Free Engagement Ring Design Consultation with Melbourne’s leading jeweller of choice  🥂 His & Hers Wedding Bands 🤵 Not only do we have an vast range of Ladies Wedding Rings, but we a...
Ad type  other  other  other
Ad word count 95  95  219

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Solitaire Jewellery”, the text type used is other to obtain the best ad performance. “Solitaire Jewellery” can use this copy style more. On the other hand, “Solitaire Jewellery” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Solitaire Jewellery” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Solitaire Jewellery” are:BOOK_TRAVEL,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Solitaire Jewellery” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Solitaire Jewellery” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Solitaire Jewellery” top 3 ads schedules are: 28 days,28 days, and 28 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Solitaire Jewellery”‘s top 1 ad duration is 28 days. Every advertisement has a life cycle.
“Solitaire Jewellery” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Solitaire Jewellery” ad case study report

If you want to check the best ad case study of other advertisers related to “Solitaire Jewellery”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Solitaire Jewellery”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.