Award-winning Case Study For Solitaire Atlantis By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Solitaire Atlantis”, or large enterprises, they have established a Facebook page for advertising and promotion. “Solitaire Atlantis” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Solitaire Atlantis” through the method of adspy!

Solitaire Atlantis Facebook ad Introduction by ad spy method

“Solitaire Atlantis” introduction:Play Solitaire Atlantis

“Solitaire Atlantis” Facebook ads last run:2020-02-19 21:32:15

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Solitaire Atlantis” ads data to help “Solitaire Atlantis” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Solitaire Atlantis”. In this report, we analyze in detail the best ad cases of “Solitaire Atlantis”.

Solitaire Atlantis Top3 Ads Case Study:

 1st2nd3rd
Advertisers Solitaire Atlantis Solitaire Atlantis Solitaire Atlantis
Ad title De nouveaux niveaux! Nouveau: Solitaire jeu! New: Solitaires game
Ad text Journey plus profondément dans Atlantis et d'explorer les 220 nouveaux niveaux. Nouveau jeu: 100% Jeu de solitaire gratuit! 【】 JOUER MAINTENANT New game: 100% free solitaire Game! 【PLAY NOW】
CTA type PLAY_GAME INSTALL_MOBILE_APP INSTALL_MOBILE_APP
Ad format Image Image Image
Categories App Page App Page App Page
Duration 290 days 283 days 290 days
Like 1 39 86

Solitaire Atlantis Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Solitaire Atlantis” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Solitaire Atlantis” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Solitaire Atlantis” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title De nouveaux niveaux! Nouveau: Solitaire jeu! New: Solitaires game
Ad text  Journey plus profondément dans Atlantis et d'explorer les 220 nouveaux niveaux.  Nouveau jeu: 100% Jeu de solitaire gratuit! 【】 JOUER MAINTENANT  New game: 100% free solitaire Game! 【PLAY NOW】
Ad type  other  other  other
Ad word count 79  63  46

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Solitaire Atlantis”, the text type used is other to obtain the best ad performance. “Solitaire Atlantis” can use this copy style more. On the other hand, “Solitaire Atlantis” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Solitaire Atlantis” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Solitaire Atlantis” are:PLAY_GAME,INSTALL_MOBILE_APP,INSTALL_MOBILE_APP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “PLAY_GAME” help “Solitaire Atlantis” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Solitaire Atlantis” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Solitaire Atlantis” top 3 ads schedules are: 290 days,283 days, and 290 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Solitaire Atlantis”‘s top 1 ad duration is 290 days. Every advertisement has a life cycle.
“Solitaire Atlantis” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Solitaire Atlantis” ad case study report

If you want to check the best ad case study of other advertisers related to “Solitaire Atlantis”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Solitaire Atlantis”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.