Award-winning Case Study For Solar Market By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Solar Market”, or large enterprises, they have established a Facebook page for advertising and promotion. “Solar Market” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Solar Market” through the method of adspy!

Solar Market Facebook ad Introduction by ad spy method

“Solar Market” introduction:solarmarket.com.au - Since 2010, Solar Market has helped over 250,000 homes and businesses find the best deal on solar.

“Solar Market” Facebook ads last run:2020-02-17 06:56:41

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Solar Market” ads data to help “Solar Market” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Solar Market”. In this report, we analyze in detail the best ad cases of “Solar Market”.

Solar Market Top3 Ads Case Study:

 1st2nd3rd
Advertisers Solar Market Solar Market Solar Market
Ad title Find Out How Much Going Solar Can Save You! Find Out How Much Going Solar Can Save You! Find Out How Much Going Solar Can Save You!
Ad text ✅ Reduce your quarterly power bills by 77% when switching to solar and see up to $1472 savings pe... ✅ Reduce your quarterly power bills by 71% when switching to solar and see up to $1508 savings pe... ✅ Reduce your quarterly power bills by 67% when switching to solar and see up to $1332 savings pe...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Video Video Video
Categories Solar Energy Service Solar Energy Service Solar Energy Service
Duration 143 days 1 days 25 days
Like 72 47 79

Solar Market Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Solar Market” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Solar Market” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Solar Market” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Find Out How Much Going Solar Can Save You! Find Out How Much Going Solar Can Save You! Find Out How Much Going Solar Can Save You!
Ad text  ✅ Reduce your quarterly power bills by 77% when switching to solar and see up to $1472 savings pe...  ✅ Reduce your quarterly power bills by 71% when switching to solar and see up to $1508 savings pe...  ✅ Reduce your quarterly power bills by 67% when switching to solar and see up to $1332 savings pe...
Ad type  other  other  other
Ad word count 258  258  258

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Solar Market”, the text type used is other to obtain the best ad performance. “Solar Market” can use this copy style more. On the other hand, “Solar Market” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Solar Market” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Solar Market” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Solar Market” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Solar Market” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Solar Market” top 3 ads schedules are: 143 days,1 days, and 25 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Solar Market”‘s top 1 ad duration is 143 days. Every advertisement has a life cycle.
“Solar Market” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Solar Market” ad case study report

If you want to check the best ad case study of other advertisers related to “Solar Market”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Solar Market”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.