Award-winning Case Study For Soft Goiânia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Soft Goiânia”, or large enterprises, they have established a Facebook page for advertising and promotion. “Soft Goiânia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Soft Goiânia” through the method of adspy!

Soft Goiânia Facebook ad Introduction by ad spy method

“Soft Goiânia” introduction:Comercialização, instalação, manutenção e assistência técnica de Purificadores de Água Soft by Everest.

“Soft Goiânia” Facebook ads last run:2020-02-12 17:47:01

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Soft Goiânia” ads data to help “Soft Goiânia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Soft Goiânia”. In this report, we analyze in detail the best ad cases of “Soft Goiânia”.

Soft Goiânia Top3 Ads Case Study:

Advertisers Soft Goiânia Soft Goiânia Soft Goiânia
Ad title Soft Goiânia (@softgoiania) • Instagram photos and videos Soft Goiânia Soft Goiânia
Ad text Nesse Dia das Mães presentei com saúde. Toda linha de purificador Soft com condições imperdíveis... Nesse Dia das Mães presentei com saúde. Toda linha de purificador Soft com condições imperdíveis... Elegância e Sofisticação! Purificador de Água Soft Star Ideal para a sua residência ou comerci...
Ad format Image Image Image
Categories Local Service Local Service Local Service
Duration 1 days 1 days 11 days
Like 0 304 1029

Soft Goiânia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Soft Goiânia” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Soft Goiânia” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Soft Goiânia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Soft Goiânia (@softgoiania) • Instagram photos and videos Soft Goiânia Soft Goiânia
Ad text  Nesse Dia das Mães presentei com saúde. Toda linha de purificador Soft com condições imperdíveis...  Nesse Dia das Mães presentei com saúde. Toda linha de purificador Soft com condições imperdíveis...  Elegância e Sofisticação! Purificador de Água Soft Star Ideal para a sua residência ou comerci...
Ad type  other  other  other
Ad word count 577  474  637

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Soft Goiânia”, the text type used is other to obtain the best ad performance. “Soft Goiânia” can use this copy style more. On the other hand, “Soft Goiânia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Soft Goiânia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Soft Goiânia” are:VIEW_INSTAGRAM_PROFILE,NO_BUTTON,NO_BUTTON.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “VIEW_INSTAGRAM_PROFILE” help “Soft Goiânia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Soft Goiânia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Soft Goiânia” top 3 ads schedules are: 1 days,1 days, and 11 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Soft Goiânia”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Soft Goiânia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Soft Goiânia” ad case study report

If you want to check the best ad case study of other advertisers related to “Soft Goiânia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Soft Goiânia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.