Award-winning Case Study For Sofitel Dubai Downtown By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Sofitel Dubai Downtown”, or large enterprises, they have established a Facebook page for advertising and promotion. “Sofitel Dubai Downtown” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Sofitel Dubai Downtown” through the method of adspy!

Sofitel Dubai Downtown Facebook ad Introduction by ad spy method

“Sofitel Dubai Downtown” introduction:Rising gracefully amid the skyscrapers of downtown Dubai, the hotel's blue mirrored façade reflects the sea while sandy marble recalls the desert. The first and only 5 star International Hotel connected to The Dubai Mall.

“Sofitel Dubai Downtown” Facebook ads last run:2020-02-23 02:18:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Sofitel Dubai Downtown” ads data to help “Sofitel Dubai Downtown” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Sofitel Dubai Downtown”. In this report, we analyze in detail the best ad cases of “Sofitel Dubai Downtown”.

Sofitel Dubai Downtown Top3 Ads Case Study:

Advertisers Sofitel Dubai Downtown Sofitel Dubai Downtown Sofitel Dubai Downtown
Ad title Sofitel Dubai Downtown Burj Khalifa Pool View Sofitel Dubai Downtown
Ad text Enjoy a delicious Iftar buffet starting from AED 159 at Les Cuisines Restaurant. Don’t miss out -... Step in to a place that blends urban sophistication with refined luxury. The staycation destination in Dubai. Starting from AED 600. Terms & Conditions apply.
Ad format Carousel Carousel Carousel
Categories Hotel Hotel Hotel
Duration 1 days 12 days 15 days
Like 0 2 0

Sofitel Dubai Downtown Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Sofitel Dubai Downtown” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Sofitel Dubai Downtown” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Sofitel Dubai Downtown” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Sofitel Dubai Downtown Burj Khalifa Pool View Sofitel Dubai Downtown
Ad text  Enjoy a delicious Iftar buffet starting from AED 159 at Les Cuisines Restaurant. Don’t miss out -...  Step in to a place that blends urban sophistication with refined luxury.  The staycation destination in Dubai. Starting from AED 600. Terms & Conditions apply.
Ad type  other  other  other
Ad word count 254  72  85

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Sofitel Dubai Downtown”, the text type used is other to obtain the best ad performance. “Sofitel Dubai Downtown” can use this copy style more. On the other hand, “Sofitel Dubai Downtown” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Sofitel Dubai Downtown” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Sofitel Dubai Downtown” are:LEARN_MORE,LEARN_MORE,CALL_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Sofitel Dubai Downtown” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Sofitel Dubai Downtown” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Sofitel Dubai Downtown” top 3 ads schedules are: 1 days,12 days, and 15 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Sofitel Dubai Downtown”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Sofitel Dubai Downtown” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Sofitel Dubai Downtown” ad case study report

If you want to check the best ad case study of other advertisers related to “Sofitel Dubai Downtown”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Sofitel Dubai Downtown”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.