SOFINA Taiwan Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “SOFINA Taiwan” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “SOFINA Taiwan” ads and analyzes advertising data to help “SOFINA Taiwan” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “SOFINA Taiwan”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “SOFINA Taiwan”.

SOFINA Taiwan Facebook adspy

“SOFINA Taiwan” introduction:SOFINA Taiwan 官方網站 http://web.sofina.com/tw/ 消費者免付費諮詢專線 0800-061-668

“SOFINA Taiwan” Facebook ads last run:2020-02-17 05:20:29

Top3 Advertising Case Study:

 1st2nd3rd
Advertisers SOFINA Taiwan SOFINA Taiwan SOFINA Taiwan
Ad title 轉出自信透亮不脫妝 ▎♡混合肌保養歌大揭密-日間防護乳篇♡ ▎ SOFINA Taiwan
Ad text ▎♡限定扭蛋機 漾緁控必收!♡ ▎ 期間限定!漾緁扭蛋❣#就在台北101捷運站4號出口 等你扭扭! 來不了台北 那就直接線上試手氣扭扭看 http://bit.ly/2YfuVez 好禮都... ▎♡混合肌保養歌大揭密-日間防護乳篇♡ ▎ 紫外線怎麼躲都躲不掉 好想要防曬、油水平衡一次完成 #SOFINA透美顏 #飽水控油雙效日間防護乳 SPF50+ PA++++高係數防曬,全面抵抗紫... ▎♡用白皙迎接夏天♡ ▎ 這個夏天不想曬黑,那就提前做好準備吧! 用 #SOFINA透美顏,打造白皙透亮的肌膚迎接夏天 美白有效成分,抑制黑色素生成 飽水同時也控油 ✔無油保濕成分,兩頰Q彈...
CTA type LEARN_MORE N/A N/A
Ad format Image Video Image
Categories other Health/Beauty Health/Beauty
Duration 4 days 49 days 1 days
Like 406 106 207

SOFINA Taiwan facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “SOFINA Taiwan” top 3 ads are Image,Video, and Image.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

 1st2nd3rd
Ad title轉出自信透亮不脫妝▎♡混合肌保養歌大揭密-日間防護乳篇♡ ▎SOFINA Taiwan
Ad text ▎♡限定扭蛋機 漾緁控必收!♡ ▎ 期間限定!漾緁扭蛋❣#就在台北101捷運站4號出口 等你扭扭! 來不了台北 那就直接線上試手氣扭扭看 http://bit.ly/2YfuVez 好禮都... ▎♡混合肌保養歌大揭密-日間防護乳篇♡ ▎ 紫外線怎麼躲都躲不掉 好想要防曬、油水平衡一次完成 #SOFINA透美顏 #飽水控油雙效日間防護乳 SPF50+ PA++++高係數防曬,全面抵抗紫... ▎♡用白皙迎接夏天♡ ▎ 這個夏天不想曬黑,那就提前做好準備吧! 用 #SOFINA透美顏,打造白皙透亮的肌膚迎接夏天 美白有效成分,抑制黑色素生成 飽水同時也控油 ✔無油保濕成分,兩頰Q彈...
Ad type other other other
Ad word count221 226 177

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “SOFINA Taiwan”, the text type used is other to obtain the best advertising results. “SOFINA Taiwan” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “SOFINA Taiwan” are:LEARN_MORE,N/A,N/A.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “LEARN_MORE” help “SOFINA Taiwan” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“SOFINA Taiwan” When Facebook ads are placed on Facebook, the ad schedules are 4 days,49 days, and 1 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “SOFINA Taiwan”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.