Award-winning Case Study For Sofa Decor By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Sofa Decor”, or large enterprises, they have established a Facebook page for advertising and promotion. “Sofa Decor” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Sofa Decor” through the method of adspy!

Sofa Decor Facebook ad Introduction by ad spy method

“Sofa Decor” introduction:Nhằm đưa đến người tiêu dùng những mẫu sản phẩm phong cách châu âu mà giá cả tiết kiệm chi phí. SofaDecor nhập khẩu nguyên vật liệu và sản xuất ghế sofa

“Sofa Decor” Facebook ads last run:2020-02-22 16:52:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Sofa Decor” ads data to help “Sofa Decor” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Sofa Decor”. In this report, we analyze in detail the best ad cases of “Sofa Decor”.

Sofa Decor Top3 Ads Case Study:

Advertisers Sofa Decor Sofa Decor Sofa Decor
Ad title Photos from Sofa Decor's post Sofa Decor Photos from Sofa Decor's post
Ad text Sofa mới 100% thanh lý - giảm 60% Cơ hội sở hữu sofa mới cao cấp, tiết kiệm chi phí 60% Số lượng... Nhanh tay mua ngay Hôm Nay SOFA Giảm 45% - Giảm 45% Sofa bộ + Tặng gối ôm - Giảm 30% sofa băn... 🔆 Mua ngay Sofa hôm nay Giảm 40% + tặng kèm bàn sofa 🔆 - Kiểu dáng hiện đại, phong cách Châu Âu ...
Ad format Carousel Carousel Carousel
Categories Furniture Store Furniture Store Furniture Store
Duration 22 days 64 days 162 days
Like 4 28 4

Sofa Decor Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Sofa Decor” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Sofa Decor” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Sofa Decor” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Photos from Sofa Decor's post Sofa Decor Photos from Sofa Decor's post
Ad text  Sofa mới 100% thanh lý - giảm 60% Cơ hội sở hữu sofa mới cao cấp, tiết kiệm chi phí 60% Số lượng...  Nhanh tay mua ngay Hôm Nay SOFA Giảm 45% - Giảm 45% Sofa bộ + Tặng gối ôm - Giảm 30% sofa băn...  🔆 Mua ngay Sofa hôm nay Giảm 40% + tặng kèm bàn sofa 🔆 - Kiểu dáng hiện đại, phong cách Châu Âu ...
Ad type  other  other  other
Ad word count 153  504  560

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Sofa Decor”, the text type used is other to obtain the best ad performance. “Sofa Decor” can use this copy style more. On the other hand, “Sofa Decor” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Sofa Decor” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Sofa Decor” are:MESSAGE_PAGE,GET_OFFER,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “Sofa Decor” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Sofa Decor” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Sofa Decor” top 3 ads schedules are: 22 days,64 days, and 162 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Sofa Decor”‘s top 1 ad duration is 22 days. Every advertisement has a life cycle.
“Sofa Decor” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Sofa Decor” ad case study report

If you want to check the best ad case study of other advertisers related to “Sofa Decor”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Sofa Decor”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.