Award-winning Case Study For SodaStream UK By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “SodaStream UK”, or large enterprises, they have established a Facebook page for advertising and promotion. “SodaStream UK” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “SodaStream UK” through the method of adspy!

SodaStream UK Facebook ad Introduction by ad spy method

“SodaStream UK” introduction:SodaStream, the world’s leading sparkling water brand! For any enquiries, we'd recommend sending us a DM or emailing:

“SodaStream UK” Facebook ads last run:2020-02-17 06:20:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “SodaStream UK” ads data to help “SodaStream UK” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “SodaStream UK”. In this report, we analyze in detail the best ad cases of “SodaStream UK”.

SodaStream UK Top3 Ads Case Study:

Advertisers SodaStream UK SodaStream UK SodaStream UK
Ad title SAVE £42.97 OFF RRP Online Only Exclusive Bundles Online Only Exclusive Bundles
Ad text With a new slimmer design, our Spirit sparkling water maker is designed to fit beautifully in any... 📢Exclusive bundles from only £89.99! 📢 ✨💦 Make fresh sparkling water at home with our special 8 p... 📢Exclusive bundles from only £89.99! 📢 ✨💦 Make fresh sparkling water at home with our special 8 p...
Ad format Image Image Image
Categories other other other
Duration 1 days 76 days 87 days
Like 5 22 19

SodaStream UK Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “SodaStream UK” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“SodaStream UK” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “SodaStream UK” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title SAVE £42.97 OFF RRP Online Only Exclusive Bundles Online Only Exclusive Bundles
Ad text  With a new slimmer design, our Spirit sparkling water maker is designed to fit beautifully in any...  📢Exclusive bundles from only £89.99! 📢 ✨💦 Make fresh sparkling water at home with our special 8 p...  📢Exclusive bundles from only £89.99! 📢 ✨💦 Make fresh sparkling water at home with our special 8 p...
Ad type  other  other  other
Ad word count 117  115  115

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “SodaStream UK”, the text type used is other to obtain the best ad performance. “SodaStream UK” can use this copy style more. On the other hand, “SodaStream UK” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “SodaStream UK” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “SodaStream UK” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “SodaStream UK” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “SodaStream UK” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “SodaStream UK” top 3 ads schedules are: 1 days,76 days, and 87 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “SodaStream UK”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“SodaStream UK” should put ads in the best time period, so that ads get the most value in a limited time.

Related “SodaStream UK” ad case study report

If you want to check the best ad case study of other advertisers related to “SodaStream UK”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “SodaStream UK”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.